Martial Arts Business Podcast

Powerful Marketing strategy for your Martial Arts School Growth

In today’s episode, Gordon talks about marketing and how to maximise growth, to help grow your business super-charge your launches.
What do you think people like? You have to take that into perspective in marketing and you need to understand what people are interested in and what they desire, before launching your new class or killer product.
When people cannot make a decision; you will have to make them take action and see the reasons why your brand new and fresh offer can help serve them.
KEY TAKEAWAYS
Create the hype. You have to build awareness first. Build the excitement. Make people know through social media or any platform that there is going to be a launch. You have to have a great copy with all the benefits of the launch. Make sure it speaks, brand new and fresh because that is what people want nowadays. Give information but do not give them all the information. That will build up the hype on the launch. Let the launch gain interest and create intrigue.
Be good at communicating online. You have to be social in social media. The more reach you have. The more power you will have because now you have social proof. Communicate with everyone in the VIP list through email and text and let them know the booking date. Keep on answering comments in the launch advertisement. It will push the ad to the top priority creating more awareness.
Create scarcity. Make people have the scarcity mindset. Put a deadline on the launch. Scarcity makes people take action. People would like to buy really quickly. They all have that type of mindset like last-minute deals and offers. They would want to grab that. Tell them that it is only available to the first 25 people. That it is a first come and first serve basis.
Create a good offer. Reward them for taking action. Give them an offer such as free two weeks of classes. You are already very confident of the quality of your classes, great service, and great classes. People will buy your course before even the 2 weeks will expire. Then your business will grow naturally.
Remember to have a good landing page with great copy, great ads, great video testimonials, great normal testimonials, information on the course and how to book. They should be able to book through the landing page as well as pay through PayPal or other payment methods.
BEST MOMENTS
“People like fresh and new. People like dates. They like the time-sensitive launches. They like to know how long something is. They like to feel like everyone is starting together. Fresh and new are massive in social media.”
“When you create the scarcity, when you create the hype, when you create the limitations... and you create a great offer, people will definitely take action. You'd be amazed at how fast you can grow your school.”
VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts
ABOUT THE HOST
Gordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.comSee omnystudio.com/listener for privacy information.

Content Variety is KING on FB

Welcome to another episode of The Martial Arts Business Podcast. In today’s episode, your host Gordon Burcham explains why content variety is KING when marketing your business on Facebook, growing your reach and sparking engagement from your audience.
Learn how you too, can use Facebook to super-charge your Martial Arts business, target your ideal customer and generate an infinite amount of leads, simply by doing something different, posting valuable content and serving your audience. Do all this and you will easily grow your school and increase your sales.
KEY TAKEAWAYS
Facebook. This is a great platform to market your business.
Variety. When advertising, you have to have variety. Do not be stagnant. You will want to impact the people that you are targeting. The trend in social media these days is that content is somewhat the same. All same, they just change the picture or something but most of the time, it is all the same. You have to be different. Your content must be different from those businesses with similar advertising contents.
Make a noise in social media. Everybody wants to get the piece of the pie. You have to cut through that noise by being different.
Consistency. You have to be very consistent. Post 3 or 6 times a day. It is okay. You are not spamming, you are trying to keep your business in the social media to gain an audience and target audience.
Videos. This is number one in marketing. You have to post videos that will not only promote sails but videos that tell stories about your business. About your program. You can also do live videos, testimonial videos.
Impactful. Do something different. Be impactful. All business just post sales advertisement. Don’t do that. You must give a different feel. Get their attention. Spice it up, not just selling. Your page is your television, be mindful of what content you show to people. It should be fresh and exciting to look at too.
Mix marketing. Leaflets, posters, visiting schools and communities, etc. You must do all these. Not just on social media. Your reach will grow with this technique. Remember that you will lose a lot of people if you keep on repeating your type of advertisement. Be more creative. Make time for all of this for your business.
New leads. Do all this and you will gain more leads and turn them into sales for your business.
BEST MOMENTS
Definition of insanity is, trying to do the same thing and expecting a different outcome. Marketing is so important. It is not just marketing, it’s how you market. If you want to have a much better marketing machine, you need to have a much better marketing mix. Without understanding marketing to this degree and changing it and continue into the same thing, you going to end up getting lost and left behind. I don’t want that to be you. To get something different, you got to do something different.”
VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts
ABOUT THE HOST[Text Wrapping Break]Gordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.comSee omnystudio.com/listener for privacy information.

How to Grow Your School, The Simple Way

In today’s episode, discover how to grow your school the simple way. Gordon discusses a simple formula for schools to follow so they can grow their school fast. From 0 to 100, 100 to 200 and far, far beyond.
This formula has a great effect on business. You have the knowledge, yes, but do you implement? Remember that applied knowledge is King! Just simplify the process, work on it and you will be on the right track. Now listen to this podcast to learn more about growing your school!
KEY TAKEAWAYS
4 programs. Growing your school might sound difficult but it is not. You just have to break down things and work on them. You break it into 4 programs. Example, 4 to 6 years old and ladies program. These two are the easiest to target in the market. You have to target 25 members per program. So that’s 4 x 25 = 100 members in the school. It sounds really simple if you just break it down. 4 programs is also easy to launch.
2 new members per week (40 per month). You have to bring in just 2 members per week. You have 4 programs. So that is 40 members per month. You have to focus on this. There are different demographics in your area that you can target. You can use Facebook ads, leaflets, etc. 2 members per week is not a lot.
Market correctly in Facebook or Social Media. You have to invest in marketing. What you put out there will go back to you. You have to market correctly in social media. You have to know that 10000 to 30000 reach is a good thing. You have to have a budget of at least £20/day running straight 5 days to get your target market.
Oversubscribed. You do not have to worry about this. Put them in your waitlist. That way you can choose who you like to be in your school. Do not stop, just keep going, you have to be oversubscribed. It is a good thing for your business.
BEST MOMENTS
“Many school owners, they think it’s difficult because they’ve never done it. When the reality is when you break something down in that simplistic form that we do in martial arts… you go out with any goal and make sure that you achieve it and focus on the marketing the attraction. You’ve got your external marketing, your internal marketing, your referral marketing, your offline marketing, your online marketing, your social media marketing, if you did all of that for each program, you can’t fail.
“The only one holding you back is you.”
“That’s how it works. What you put in, you will get out. Marketing is an asset in your business. It brings you more. It brings back so much.”
“The most difficult thing is to teach people that you invest in your marketing to get it back out. You’ve got to invest it in the right strategies and the right formulas to get the right results.”
VALUABLE RESOURCESGordon Burcham - The Business Of Martial Arts Martial Arts Mastery CourseBook : Oversubscribed by Daniel Priestly
ABOUT THE HOSTGordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.comSee omnystudio.com/listener for privacy information.

Referal MAGIC formula for growth

In today’s episode, discover the Referral Magic Formula For Growth, for increased students in your school. Your host, Gordon Burcham shares his tips and tricks on the number one marketing strategy for your business, referral marketing. Learn how to start, grow and scale your very own referral programme and double your student base by incentivizing them correctly and serving their pain.
Most school will want to have this but don’t know how to implement it correctly. If you give this focus, attention and consistency is will become a massive asset to your business. Bring referral marketing to the forefront business and you will see the magic
KEY TAKEAWAYS
People will refer and recommend if they receive a great service - The more positive reviews of your school the more customers you will attract.
The best way to refer is to incentives new people coming into your dojo. Always think about how you can tap into their family, friends and colleagues, consider how to incentivise, inspire and motivate them to talk about your school to their own network of people. It’s the most cost-effective way of marketing your school.
Referrals don’t work if you don’t work referrals, you need to constantly add value, create prizes and create incentives to get referrals. For every student in your business, they will know at least five people that you can help, and serve their pain. Tap into this to grow your student base.
Create a range of prizes that your referrals can get and keep it unique, think carefully about the prizes and make sure their different and tied to your gym. Consider what prizes you can give that cannot be bought anywhere else. You can poll your community to get ideas for your referral prizes, involve your community, create a leaderboard and create competition, you’re students will love that.
Ask your students and your parents, who do you know in your circle of friends who need more discipline, who needs more confidence or needs more leadership? Act to serve their pain and bring in new students by helping others and incentivising referrals. Martial Arts solves so much pain and can serve so many, so use referral marketing to tap into your student's networks and grow your school.
BEST MOMENTS
“The number one marketing strategy is referral marketing, but you have to get it right”
“You don't buy the product off of Amazon, you buy the reviews”
“Friends of friends have similar values and interests and by gaining referrals you’re getting more of the same customers.”
“Introduce more, pay no more”
“Create something that's exciting and worthwhile to your students and incentive them to refer and tell them, friends.”
“There’s one thing that’s important with referral marketing - Consistency is king.”
VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts
Facebook Online Bootcamp with Gordon Burcham
Introduce referral cards to give to your students
ABOUT THE HOST
Gordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.comSee omnystudio.com/listener for privacy information.

Facebook - Leaving 90% of leads on the table and how you can convert them

In today’s episode, Gordon dives into Facebook marketing and how you too, can super-charge your martial arts business simply by learning how to master the art of Facebook advertising. Discover how 90% of the interest and engagement you’re currently getting on Facebook is getting mopped up by your competitors.
Gordon shows you to quickly and easily plug and play with Facebook marketing, nurture your audience, increase your exposure and open the door to a phenomenal return on investment. Hear how to constantly and consistently push out valuable content online, in order to see your influence grow and build a following that you can nurture into future students.
Knowledge is not power, applied knowledge is power”
KEY TAKEAWAYS
Use Facebook like a real marketer and stop trying to get your leads for free. If you learn it correctly and leverage Facebook marketing you will be way ahead of the competition. You’ll be able to target people’s pain and attract the masses to your school.
Focus your Facebook marketing on those that engage with your post, but don’t take action. Keep putting out value to your audiences timeline until they buy.
If you play the right game with Facebook and know your audience you’ll increase your engagement and grow your student base.
Target a £20 conversion to getting a new student into your school, then look at the lifetime value of a student. This can be over £7000 ROI. Start considering the lifetime value of your students and play the long game with your Facebook marketing.
BEST MOMENTS
“It does now cost more money to advertise on Facebook, but it’s a good thing overall because the ROI is still ridiculously cheap if you do it right”
“Don’t keep selling, keep sharing. Share the story of your school and over time you’ll start to see engagement”
VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts
Facebook Online Bootcamp with Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.comSee omnystudio.com/listener for privacy information.

Back to School Domination

Back-to-school preparations for parents and kids have already started! So, in today’s episode of Martial Arts Business Podcast, Gordon talks about effective marketing strategies for your Martial Arts School.
As every school owner knows, the month of September is one of the best months to gain students. It’s more reason why you should always up your game and make sure your school stand out from others. Gordon promises that his marketing strategies and tips could propel your business by dominating your area in the next 6-8 weeks.
Discover how you could utilize the strategies from the cold market to the warm market, how you could gain new students while ensuring loyalty from existing students, what content to put out there to make sure that they see the value you’re offering and many more.
KEY TAKEAWAYS
Framing the community on the benefit. From people that you are already helping, get reviews and testimonials. For over 7-10 days, educate them about the power of your school - how much your changed people's lives in the community.
cold market – easy to create on Facebook a list of people who have engaged with you or your school in the last 6 months
warm market – get testimonials from your previous students, connect to friends and family of other students
Create a free mini-course for the kids in your community. Spread the news: create a Facebook event, print flyers, etc. Gordon suggests to run it for at most 14-days.
Give away scholarships as part of back-to-school promotions. Build the confidence of random students by giving education for free.
Do a video yourself inside your dojo. Show how genuine and passionate you are at helping kids. share your story that they can relate to.
Don't forget former and existing students. Message them. Tell them the latest news and entice them with what you're offering.
Think of catchy headlines for your ad prints and online posts. Gordon also suggests some headlines you could use. Use powerful terms that parents will like to hear like success, confidence, discipline, etc.
Get the Mini Sensei Weeks ready in the first weeks. Students could bring a friend of theirs in the dojo to train with them. That could increase your market also.
Give incentives who are able to bring a number of referrals for the first month. You can throw a cool party for the student and his friends as a prize.
Create different events so people can choose. If you increase the classes and programs you offer, you make sure that you’re dominating the area.
You can look into in-school or after-school activities. Talk to the headmasters or teachers about your passion to help kids.
BEST MOMENTS
“Ideas create solutions.”
“You reaching out is important because of lots of people, just like in my experience – they actually don’t feel that they can come after some time. You reaching out and giving them invite is very important.”
“You cannot spam. We got to cut through the noise and go out there. Give different things and see what fits in our community.”
“You got to make it big. You got to knock them over. You got to make it so exciting. That they just keep remembering to bring people in.”
VALUABLE RESOURCES
G Force Martial Arts
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20-years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listener for privacy information.

The 5 essentials to running a good Martial Arts school that can grow and scale

In today’s episode, learn the 5 essential elements for starting, growing and scaling your Martial Arts school. It doesn’t matter whether your a startup or large franchise, these 5 fundamentals will streamline your business, super-charge your income and give you a constant stream of new members every single month.
Understand the concepts of marketing, systems, service, classes and staff and how you too, can implement these in your business right away. Gordon shows you the simple but effective ways you can build up your business and lay the successful foundations of a martial arts business empire.
KEY TAKEAWAYS
Marketing - This is the biggest thing for martial arts school owners. You have to attract people to your business. Create a constant stream of new members coming to your school. Marketing is all about quality, it needs to portray the right message to your audience, and you must keep it fun, up-to-date and sexy to attract customers constantly.
Systems - Set your business up as if you were a franchise because franchises run off of the power of systems. This creates consistency which breeds results and gives you freedom and clarity in order to run your business successfully.
Great Classes - Create a progressive system that always give the student something to work towards. Make sure they’re fun, quality and keep evolving to ensure your students are enthused. This will help your customer retention.
Great Service - Serve your customers in the best way possible and make the school as fun and enthusiastic as possible. Your students are not just a number, you need to keep it personal and love your students.
Great Staff - Having great staff and instructors will transform your business. You can serve your customers better and super-charge your school simply by having the right people around you. Employ the power team that will help your school grow and achieve your vision and values.
BEST MOMENTS
“Marketing is the one thing that made the biggest impact on my life and on my business”
“If you’re marketing your school right, you’ll know from the results that you’re getting”
“Without marketing, you can’t run your business, it’s a fundamental part of business and growth”
“Create systems that anyone can follow, so you can work on the business, not in the business”
“The first 12 months are the most important in a martial artist's journey.”
“Recognise, praise and serve your customers”
“Having great staff allows you to run a business, if you don’t have them it makes it harder”
“Think of everyone and educate the masses, your marketing needs to attract all demographics and speak the message of your business”
VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts
The E-Myth
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com
See omnystudio.com/listener for privacy information.

Sowing the seeds that will grow your school

In today’s episode, of the Martial Arts Business podcast, Gordon urges you to play the long game and to be consistent in business in order to achieve success. Learn how to continuously sow the seeds of your business and lay a great foundation so that you too, can consistently grow and increase your student base.
If you're out there sowing the seeds every single day, you can't fail because consistency is king and repetition is the mother of all skill. Understand that it takes time, it takes courage, and it takes discipline to be successful in business you have to play the long game because you are your business's greatest asset.
KEY TAKEAWAYS
We live in a result-orientated world and within business, we want everything now, it's a societal thing that we can't really change. But the ‘I want it now society’ doesn't serve us as businesses because it takes time to be successful, you need great foundations to be great and to build anything of substance it takes time.
People tend to only market when they need more students. It takes time and therefore you should be marketing all of the time, sowing the seeds all of the time. Keep spreading the message and keep inspiring your students because results come from the actions you take. It's doesn't always have to be paid marketing, it just about consistency and repetition.
Every day in your business and everyday in your life is so precious, so use it wisely. Be happy on your journey, it's where you spend the most time and always look at other people for inspiration, look at other people for motivation but don't let it control you because if you have a negative state you'll receive a negative outcome.
BEST MOMENTS
“Most people want to have their black-belt straight away, they don't realise it takes years of practice. When it comes to business it can be a hard slog but you need to persevere and not knock yourself down.”
"sew the seeds to reap the harvest"
"People don't take action right away, you need to keep nurturing, all of the time"
"Be happy with what you've got, while in pursuit of what you want"
"Today is just a residual from your past thoughts and actions"
"Success comes through consistently being consistent"
“All you have to do is change you, ask yourself what do I need to do differently in order to get a different outcome tomorrow”
“Learn how to not view the success as others as your own failure”
VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.comSee omnystudio.com/listener for privacy information.

Do What You Love

Learn how to work on your business, not in your business, do what you love and outsource everything else. As business owners we have a habit of trying to do everything ourselves, and as martial artists we are used to controlling our minds, controlling our bodies and managing everything around us. But to be successful in your school you need to be able to let go and and break the control mindset.
Gordon urges you to to love what you do and set yourself free, and as a result you will become more creative, make a difference and serve others. Discover how to do what you do and love what you do in today’s inspiring episode.
KEY TAKEAWAYS
Most martial arts business owners have a pattern of control running in their business and in their minds.
Break the control mindset, it's a delusion. You have no freedom and you feel stressed and whilst you're trying to control everything, you're really controlling nothing
Ensure you get someone in your business that will do that things you’re not great at. You need people around you that love the things that you don’t love.
Dissect your business and break it up into job roles and the type of people you need in order to fulfil those roles. Don’t have the mindset that staff and people are an expensive to your business, staff and people are a huge asset to your business.
BEST MOMENTS
"There's a pattern of control in martial arts business"
"Previously I had a massive control over my environment and believed I was the only one who could get it done"
"There's always someone who can do it better than you, no matter who you are"
“Consider how much your time is worth to you”
VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts
Trello
Google Calendar
iCal
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com
TITLE
#022 TMABP
I don’t have enough time. This WILL help.
DESCRIPTION
Do you ever catch yourself saying ‘I don’t have enough time?’ do you wear the ‘busy badge of honor’, but ask yourself; what are you busy doing? In today’s episode, Gordon dives into the the effects of time and how you too can start to manage yourself better, be more productive and outsource everything.
Time doesn't stand still for anybody, but it is by far our most precious commodity. If you want to be successful in anything in life, you need to be able to manage yourself and manage your time. Gordon shares the simply mindset changes you need to make in order to adapt and thrive.
Learn how to compartmentalise your day, diarise your tasks and plan your week and remove any excuses, because we all have just 24 hours per day, including the rich and successful, so challenge yourself to get more done and achieve your goals.
KEY TAKEAWAYS
If you say you don’t have enough time, that's probably a delusion in itself, it’s not a reality. The successful people don’t have anymore time than you, it’s how you manage yourself in that time that’s important
Consider what’s most important to you in your business and identify what your goals and dreams are. Think about what you’re doing each day to achieve your goals and focus on the taks that will get them achieved.
Do more of what you love and outsource everything else and you will be more productive. Work out the £10 tasks and anything that would cost £10 or less, outsource it. Work out your hourly rate as a person and know your worth, because you can you can earn more money doing other things, such as teaching in your business.
BEST MOMENTS
“As entrepreneurs our diaries can be in our minds”
“We have everything at our fingertips so allow it to remind you”
“You need to have an online digital diary that you plan your life around”
“There’s so many ways to outsource, now more than ever. It’s so simple”
“Reactive people are slaves to their devices, their a slaves to others and a slave to social media”
“We must be more disciplined in our day and less reactive in order to be productive”
We live in non-stop world, everything moves so fast so it is important that we adapt
VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts
Trello
Google Calendar
iCal
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com
TITLE
#021 TMABP
The WHY Zone
DESCRIPTION
Gordon takes a deep dive into the reason why, and shares with you the essential need of letting go. In today’s stripped back episode Gordon shows you how to stop dwelling start moving towards the future.
Sometimes you need to accept the past and take learning from it, but do not spend your time always asking why. Your students might leave your business and not everything will go your way, it doesn't mean you've done anything wrong it's a negative mindset to have.
The one thing you cannot change is people and asking why will halt your growth and halt you from moving forward.

KEY TAKEAWAYS
If you're asking why, you're living in the past and we need to be moving forward. People stay in the why zone far too much and try to solve problems that simply can't be solved, it's a delusion.
You can change your reaction in situations it's an internal change not an external one.
People ask far too many questions instead of getting on with the task in hand
BEST MOMENTS
Jim Rone: “You can't change people, you can't change circumstances, you can't change the weather, you can't change the government, you can't change anything. The only thing in this world you can change is you.”
"Your minds a complex place, don't overthink things"
"You cannot change people, they're not you, they will never be you. But you can be them"
"The students in your school owe you nothing because they've given you everything"
VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts
The peoples model of the world
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com
TITLE
#020 Martial Arts Business Podcast
Success And Martial Arts Special Interview
DESCRIPTION
In today’s special episode of the Martial Arts Business Podcast your host Gordon interviews fellow Martial Arts business owner Tommy. In this stripped back episode Gordon and Tommy share experiences from their own journey and how Martial Arts has allowed them to grow and to succeed in all areas of life.
Tune in and get inspired by these two influential Martial Arts business owners and understand the mindset needed to be successful. Learn how to create meaningful relationships and why you should simply give and serve, without expecting anything in return. Hear why collaboration is so much more powerful than competition and that being a Martial Arts business coach, mentor or trainer is a way or life and not simply a job.
KEY TAKEAWAYS
When you’re an entrepreneur and you’re looking to build, to bring in new ideas and to create it can be hard doing it by yourself. You won’t get much interaction or stimulation from others if you don’t extend your network and seek out others. It’s about creating relationships that can make a difference and experiencing transformational growth.
There’s so many people to help, and as entrepreneurs we have this scarcity mindset, a subconscious belief that there’s not enough to go around. This is not the case, there’s too many people to serve and we have to work together.
Martial Arts is the one activity that can help with so many people so embrace challenges and seek them out, they are there for a reason. If you try to stay safe you won’t experience growth.
BEST MOMENTS“Everyday I want to go out on a mission to just light up someone's life”
“A lot of people are lost in their own minds and lost in their own space and it’s such a shame”
“Be who you are in the dojo in life. Don’t live in a negative world and become a blackbelt in business, in life and in everything else. You just need to mirror what you’re doing in Martial Arts in everything.”
“Who you are under pressure is who you are. Martial Arts allows you to test yourself under pressure on a regular basis and give you the opportunity to grow”
“Remember your roots because without them you wouldn’t be able to grow”
“Martial Arts is a way of life about growth from the inside out”
VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com

TITLE
#019 Martial Arts Business Podcast
10 Ways To Retain & Gain Students in Your MA School
DESCRIPTION
Welcome to another episode of the Martial Arts Business Podcast. Get inspired to retain and gain your student base with Gordon’s top ten tips to growing your school and maximising your onboarding process. Student retention is essential to success, discover the simple ways you can continue to transform lives, by retaining your students, educating the parents and having fun. Your school isn’t just a school it’s a transformation, a development and a place where you can make a difference.
KEY TAKEAWAYS
Welcome your students - Create a welcome meeting for new students as soon as they join. A 30 minute process that introduces your new student to your community, your school and, gives you the opportunity to hand them their uniform. Cover the elements of your school that are relevant and preframe your the core values of your school, the longevity and growth you can have by buying into the culture.
Student, parent orientation - Run these for one hour each month. It allows you to educate the parents and understand your students learning style. Discover the best ways to getting the most out of your students and find the best way to serve them. Provide the opportunity for the parent to get involved, get on the pads and introduce them to the environment.
Welcome call - Help to answer your students initial questions and breakdown any issues your brand new student might have. The first 48 hours after joining are vital to increasing retention and you can make your student feel welcome simply by following up with them.
Monthly follow up calls - Leverage your office staff to diarise monthly calls. Check up on your students and see how they are getting on, ask what they are looking to achieve and how you can help them. This can also be a great opportunity to get referrals. Ask them who do you know who could benefit from better discipline? or more confidence? and can Martial Arts help them?
Quarterly calls - Every three months contact your students and see if you can help to serve your customers better. Increase retention and learn from asking your students how they’re progressing. Ensure you are entering comments and feedback in your CRM for future learning.
Parent and student interaction - Create an exciting atmosphere and connect with both the students and the parents in your school. Get the parents to love you and get them involved in the classes and student activities. Aim to create a relationship and ongoing rapport with your parents.
Student rewards - Make sure you are rewarding you students and incentivising them to keep going. Make sure you reward everyone for their best skill.
The first six months are essential - Within the first six months you need to keep it excitement, you need to maintain the targets for growth. Students love to aim for something and you can make it exciting by helping them on their journey.
Recognition - Interact with your students and communicate with them regularly. Recognise them throughout their journey, recognise their skills, recognise their quality and recognise their commitment.
Fux exciting classes - Change it up, mix it up. Keep your classes fun and engaging, a fun environment will help retention and keep your students and parents coming back every week, every month. Create a positive empowering environment and a lot of smiles.
BEST MOMENTS“We have to do what's necessary to keep your students in your school long enough to transform their lives”
“Systems create great businesses, stick to a regular system to onboard your customers”
“You need to educate the parents as well as the students. Preframe your customers and align your vision and values”
“When you ask you’ll receive, every single one of your students will know at least five people that would benefit from joining your school”
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com


TITLE
#018 Martial Arts Business Podcast
How to increase your products and services in your martial arts school
DESCRIPTION
Welcome to another episode of the Martial Arts Business Podcast. Today, Gordon shares with you how to increase your student base, retain your existing clients and survey your community for guaranteed success. Gordon explains the need to understand your customers, wants, needs and desires so you can service them properly.
Gordon explains that if you can serve your customers with exactly what they want, at the right time, they will buy. Regardless of the price. Learn how to communicate with your audience, discover what they want and replicate that in your marketing to gain more students.
Finally Gordon dives into surveying your community, leveraging your market research and organically creating great testimonials for your business. Continuously surveying your customers to understand what it is your audience wants is vital, learn this and do more of the same. Maximise your student base and get more students involved by help to solve their problems and as a result you will increase your income.
KEY TAKEAWAYS
Create a Facebook community to communicate with all of your members and poll them to get data driven insights into your customers. Incentivise your community to take part and drive engagement that you can use in your future marketing promotions. Now you have the data to prove your USP and you can replicate this in your marketing and target those that need serving.
Surveys allow people to voice their opinions that they may have been holding onto for a long time. You can use them as a retention tool to serve your students and improve your school.
Crowdsource decisions in your business and create a connection with your students. Create a people first culture and empower your students to become a real member of your school, involved in every way.
BEST MOMENTS
“If you offer your students something they want they will usually buy it, regardless of price”
“Your student base is the motor that runs your business”
“The more people you serve the more people will buy”
VALUABLE RESOURCES
Facebook Polls
Survey Monkey
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com
TITLE
#017 Martial Arts Business Podcast
The value of a student
DESCRIPTION
Welcome to another edition of the Martial Arts Business Podcast. In today’s this episode, Gordon shares with you the importance of knowing your students value and how you too, can get a phenomenal return on investment and begin earning 100k or more per year in your martial arts business simply by knowing your numbers.
Discover how to calculate the limitless value acquiring new students can give you and, why you should begin to think bigger with you marketing and stop focussing on what your going to lose and start focusing on what you're going to gain.
Gordon shows you his formula to success and how you can start, grow and scale a large martial arts school, keep the quality of teaching you value and, earn a huge income in the process. Learn how to play the long game in business and find your sweet spot to ensure you’re profitable.
Make a huge impact in your business by finding out your student value and investing in marketing.
KEY TAKEAWAYS
Ask yourself what is the value of your student to your business? Knowing this will help you to grow your school, increase your student base and create a business of the very best standards. Remember to charge what you're worth, serve the needs of your students, empower them to retain membership and you will be profitable.
Find your ROI (return on investment) write down your average student monthly fee and stay at that average. Calculate how much a student will bring your business over and 12 month period and factor in what you will spend per student to maintain their membership. Now you can calculate how much to spend on marketing to acquire a new student.
Newly recruited students will have friends and family members that they could refer to you. By marketing you’ll have a limitless pot of new students at your fingertips and you can earn a good amount of money from your martial arts school, serve your customers and stay aligned with your vision and values
BEST MOMENTS
"The hardest thing is making money in their business"
“Most of you are already teaching high quality martial arts, you just need to monitise your skill”
"We always make back 10 fold on what we spend”
"The sky's the limit within your school"
"Play the long game, because most businesses operate month to month”
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com
TITLE
#016 Martial Arts Business Podcast
How to build a world class instructor team
DESCRIPTION
Welcome to another edition of the Martial Arts Business Podcast. In this episode, Gordon shows you how to build a world-class instructor team and grow your school. Discover how to stop doing everything yourself, leverage out tasks, create a sustainable trainer programme and give yourself more time and freedom. Stop feeling trapped and alone in your business and grow your leadership programme.
Gordon urges you to get inspired and grow your power team, because without staff you have no freedom and no flexibility. Understand why staff are an absolute asset to your life and how you too, can build a world class leadership programme within your school, increase retention and nurture your students to become the leaders and instructors of the future.
KEY TAKEAWAYS
Martial arts school owners believe they are the only ones who can do a good job, the only ones who are skilled enough. This is a delusion and you have to leverage out tasks.
Start you students on your trainer programme early and elevate them to to another level. Allow them to help out the instructors, grow their skills and become expert instructors themselves. Learn how to create a timetable and hierarchy for them to follow and progress. Introduce a modular programme with floor and class exams to improve their skills and knowledge.
Gordon’s Blueprint to Building a Team
Class Assistant
Assistant Instructor
Instructor
Assistant Head Coach
BEST MOMENTS
"If I had built an instructor programme and a great staff team 10 years ago I would be triple the size I am now."
"Learn to let go and become, world-class at building teams"
"It doesn't matter what belt class they are, it's the leadership qualities and characteristics you're looking for
"What you spend money on something, there is an exchange in value"
“Top Tip: We run a discovery day every few months for free and show students how they can become trainers”
"You can't become great at something overnight”
"It's the character that you're looking for, someone with a great personality, great communication and an urge for helping others”
"People buy vision, make sure it's big for them and they can see their future in your school"
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com











TITLE
#015 Martial Arts Business Podcast
5 free very low cost ways to market your school
DESCRIPTION
Welcome to another episode of the Martial Arts Business Podcast. In this episode, your host Gordon brings you 5 low cost ways to market your school. Learn how to grow and scale your business without the huge barrier of marketing costs and take your martial arts school to the next level.
If you’re not marketing you’re not growing your school. Discover how to market your martial arts business for free with these insider tips. Find out how to do these consistently for an ever increasing student base and monthly income. Educate your local community on the benefits of martial arts and help out others, by improving their confidence, discipline and perseverance and most of all have fun!
KEY TAKEAWAYS
Schools - Dominate the schools in your local area. Schools are your perfect target market, your ideal demographic of people. Exchange your time for extra revenue and tap into a base of potential students. Get past the receptionist by using your troops on the ground. Present at your local schools assembly and educate the teachers by mirroring the schools personal values.
Referral Marketing - Everyone of your students knows at least 10 people that could benefit from martial arts. Tap into those audiences and communicate with your communities. Create an incentive and specific offer to remind your students to ask their friends. When someone joins your school it's imperative you give them a welcome call the next day. Introduce your referral programme and find out how many people your students know.
Birthday parties - Run Karate Parties to increase your student base and get a huge revenue boost. Learn how to market your business and get paid for it. Every person who joins as a result of the birthday party gets a percentage of the enrollment fee.
Club promotion days - Pick a day and mass promote your school, this acts as a great retention tool and also makes a fun day out for your students and the local community. This is a great free way to market your business and get out in the local community.
Mini sensai days - Get your students to train your class with you. Every parent wants to see their child at the head of the class. This is a fantastic way of enticing your your students to bring their friends down.
BEST MOMENTS
“One of the big things we did when we were struggling for money, is to visit the schools.”
“Go into your local school assembles and educate the teachers on why martial arts can help.”
“Martial arts can solve so much pain. It helps to gain respect and discipline not just for themselves but for others too.”
“The importance of martial arts, how it’s not about fighting. It’s about confidence, discipline and not quitting.”
“You can either exchange money to save you time or exchange time to save you money.”
"Referral marketing is essential if you want to grow your school to the next level"
“Birthday parties are really powerful, your getting people to your school and gaining exposure for your business.”
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com








TITLE
#014 Martial Arts Business Podcast
Interview with Tom Nicholson
DESCRIPTION
Welcome to another edition of the Martial Arts Business Podcast, in this episode your host Gordon interviews martial arts supremo and owner of Pro Action Martial Arts & Fitness Tom Nicholson. Former champion Tom has built his school to nearly 1000 members over 15 schools.
Gordon and Tom discuss the need for schools to come together and that no matter where you are in your martial arts business journey you can learn more. Be prepared to put your ‘white belt’ on everyday and improve your business. Discover how to grow, network and become accountable and take your business to the next level.
Tom shares his with you his journey over the last 16 years and he has built an empire of 15 schools and nearly 1000 members. Gordon and Tom dive into the fundamentals of developing your business and how you too can turn your passion for martial arts into an empire.
KEY TAKEAWAYS
Pro Action Martial Arts
Started in September 2002 and now has 15 schools across the UK.
8 Franchise schools
6 satellite schools
1 Main gym spanning 5000 square ft.
20 members of the instructor team
Gordon: What tips what you give to people trying to set up schools in multiple locations?
Tom: The first thing is to be really crystal clear on your purpose and the systems will build around that. Systemise as much as you can and welcome technology. Try to find out what your people, your customers want and serve them, when you achieve that you will grow.
BEST MOMENTS
“I’m just loving teaching and sharing it, school owners need to come together. We teach loyalty and respect and we need to come together in groups and have a fantastic time doing what we love, teaching martial arts.”
“I do what I love teaching martial arts, so it doesn’t feel like I have a job.”
“I’ve always been focused on sharing my passion, the byproduct of that has been the creation of a fantastic business.”
“Put your white belt on everyday. You should always be learning and consistently become more. You’re at your best when you’re learning and growing.”
“Don’t be scared to network and bring other people in to help with your business. Leverage out the tasks you don’t know how to do.”
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
Pro Action Marital Arts
https://www.martialartslessons.co.uk/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com









TITLE
#011 Martial Arts Business Podcast
5 Essentials This Summer For Maximum Growth & Impact
DESCRIPTION
Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you the 5 Essentials You Need To Know This Summer For Maximum Growth & Impact.
Gordon explains why you should see a massive influx of students during the summer and how to retain your students, have a great community spirit and have a kick ass summer in your business. Learn how to leverage the exposure of your school, change it up, mix it up and serve your community.
Discover how to be creators and promote your school while leveraging your classes., excite them, inspire them and motivate them to come down.
KEY TAKEAWAYS
5 Essentials You Need To Know This Summer For Maximum Growth & Impact.
Club Promotion Days - Get your school together, kids, adults and parents all in uniform and promote your club and share it in your community and increase exposure. Create a fun day for kids and adults alike, while leveraging the marketing and promotion of your school.
Summer Camps - Week long summer camps and programme specific camp days will increase your business. Go in-depth and provide certificates and you will increase profitability and gain new members.
Take It Outside - Utalise the summer weather by taking your club to a local park and mix with the community. Leverage your school, increase exposure and gain new members.
Keep It Cool - Create an incentive to retain customers during the summer, offer stickers or rewards for those that continue to attend. Be creative and keep it new and fresh everytime, mix in games and change up the format to keep your students inspired.
Set Up Free Programmes - Create courses to help your students and give back to the community. Think about how you can serve your students and solve problems in their life. Martial Arts can be a huge confidence booster and you can arm your students with the skills to be successful.
BEST MOMENTS
“It’s a delusion summer is bad for your business.”
“Retain your students, have a great community spirit and have a kick ass summer in your business.”
“Parents during the summer are looking for something different so make sure to leverage the exposure of your school.”
“When people don’t want to train, they’re bored, it’s up to you to keep it fresh and mix it up.”
“Be creators of a new service product and create a referral programme.”
“Excite them, inspire them and motivate them to come down.”
“Share your club with the world.”
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com
See omnystudio.com/listener for privacy information.

I don’t have enought time, This Will Help

Do you ever catch yourself saying ‘I don’t have enough time?’ do you wear the ‘busy badge of honor’, but ask yourself; what are you busy doing? In today’s episode, Gordon dives into the effects of time and how you too can start to manage yourself better, be more productive and outsource everything.
Time doesn't stand still for anybody, but it is by far our most precious commodity. If you want to be successful in anything in life, you need to be able to manage yourself and manage your time. Gordon shares the simply mindset changes you need to make in order to adapt and thrive.
Learn how to compartmentalise your day, diarise your tasks and plan your week and remove any excuses, because we all have just 24 hours per day, including the rich and successful, so challenge yourself to get more done and achieve your goals.
KEY TAKEAWAYS
If you say you don’t have enough time, that's probably a delusion in itself, it’s not a reality. The successful people don’t have any more time than you, it’s how you manage yourself in that time that’s important
Consider what’s most important to you in your business and identify what your goals and dreams are. Think about what you’re doing each day to achieve your goals and focus on the tasks that will get them achieved.
Do more of what you love and outsource everything else and you will be more productive. Work out the £10 tasks and anything that would cost £10 or less, outsource it. Work out your hourly rate as a person and know your worth, because you can you can earn more money doing other things, such as teaching in your business.
BEST MOMENTS
“As entrepreneurs, our diaries can be in our minds”
“We have everything at our fingertips so allow it to remind you”
“You need to have an online digital diary that you plan your life around”
“There are so many ways to outsource, now more than ever. It’s so simple”
“Reactive people are slaves to their devices, their slaves to others and a slave to social media”
“We must be more disciplined in our day and less reactive in order to be productive”
We live in a non-stop world, everything moves so fast so it is important that we adapt
VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts
Trello
Google Calendar
iCal
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.comSee omnystudio.com/listener for privacy information.