Tuesday Aug 28, 2018

Do What You Love

Learn how to work on your business, not in your business, do what you love and outsource everything else. As business owners we have a habit of trying to do everything ourselves, and as martial artists we are used to controlling our minds, controlling our bodies and managing everything around us. But to be successful in your school you need to be able to let go and and break the control mindset.

Gordon urges you to to love what you do and set yourself free, and as a result you will become more creative, make a difference and serve others. Discover how to do what you do and love what you do in today’s inspiring episode.

KEY TAKEAWAYS

Most martial arts business owners have a pattern of control running in their business and in their minds.
Break the control mindset, it's a delusion. You have no freedom and you feel stressed and whilst you're trying to control everything, you're really controlling nothing
Ensure you get someone in your business that will do that things you’re not great at. You need people around you that love the things that you don’t love.
Dissect your business and break it up into job roles and the type of people you need in order to fulfil those roles. Don’t have the mindset that staff and people are an expensive to your business, staff and people are a huge asset to your business.

BEST MOMENTS

"There's a pattern of control in martial arts business"

"Previously I had a massive control over my environment and believed I was the only one who could get it done"

"There's always someone who can do it better than you, no matter who you are"

“Consider how much your time is worth to you”

VALUABLE RESOURCES

Gordon Burcham - The Business Of Martial Arts

Trello

Google Calendar

iCal

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

TITLE

#022 TMABP

I don’t have enough time. This WILL help.

DESCRIPTION

Do you ever catch yourself saying ‘I don’t have enough time?’ do you wear the ‘busy badge of honor’, but ask yourself; what are you busy doing? In today’s episode, Gordon dives into the the effects of time and how you too can start to manage yourself better, be more productive and outsource everything.

Time doesn't stand still for anybody, but it is by far our most precious commodity. If you want to be successful in anything in life, you need to be able to manage yourself and manage your time. Gordon shares the simply mindset changes you need to make in order to adapt and thrive.

Learn how to compartmentalise your day, diarise your tasks and plan your week and remove any excuses, because we all have just 24 hours per day, including the rich and successful, so challenge yourself to get more done and achieve your goals.

KEY TAKEAWAYS

If you say you don’t have enough time, that's probably a delusion in itself, it’s not a reality. The successful people don’t have anymore time than you, it’s how you manage yourself in that time that’s important
Consider what’s most important to you in your business and identify what your goals and dreams are. Think about what you’re doing each day to achieve your goals and focus on the taks that will get them achieved.
Do more of what you love and outsource everything else and you will be more productive. Work out the £10 tasks and anything that would cost £10 or less, outsource it. Work out your hourly rate as a person and know your worth, because you can you can earn more money doing other things, such as teaching in your business.

BEST MOMENTS

“As entrepreneurs our diaries can be in our minds”

“We have everything at our fingertips so allow it to remind you”

“You need to have an online digital diary that you plan your life around”

“There’s so many ways to outsource, now more than ever. It’s so simple”

“Reactive people are slaves to their devices, their a slaves to others and a slave to social media”

“We must be more disciplined in our day and less reactive in order to be productive”

We live in non-stop world, everything moves so fast so it is important that we adapt

VALUABLE RESOURCES

Gordon Burcham - The Business Of Martial Arts

Trello

Google Calendar

iCal

ABOUT THE HOST

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

TITLE

#021 TMABP

The WHY Zone

DESCRIPTION

Gordon takes a deep dive into the reason why, and shares with you the essential need of letting go. In today’s stripped back episode Gordon shows you how to stop dwelling start moving towards the future.

Sometimes you need to accept the past and take learning from it, but do not spend your time always asking why. Your students might leave your business and not everything will go your way, it doesn't mean you've done anything wrong it's a negative mindset to have.

The one thing you cannot change is people and asking why will halt your growth and halt you from moving forward.

KEY TAKEAWAYS

If you're asking why, you're living in the past and we need to be moving forward. People stay in the why zone far too much and try to solve problems that simply can't be solved, it's a delusion.
You can change your reaction in situations it's an internal change not an external one.
People ask far too many questions instead of getting on with the task in hand

BEST MOMENTS

Jim Rone: “You can't change people, you can't change circumstances, you can't change the weather, you can't change the government, you can't change anything. The only thing in this world you can change is you.”

"Your minds a complex place, don't overthink things"

"You cannot change people, they're not you, they will never be you. But you can be them"

"The students in your school owe you nothing because they've given you everything"

VALUABLE RESOURCES

Gordon Burcham - The Business Of Martial Arts

The peoples model of the world

ABOUT THE HOST

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

TITLE

#020 Martial Arts Business Podcast

Success And Martial Arts Special Interview

DESCRIPTION

In today’s special episode of the Martial Arts Business Podcast your host Gordon interviews fellow Martial Arts business owner Tommy. In this stripped back episode Gordon and Tommy share experiences from their own journey and how Martial Arts has allowed them to grow and to succeed in all areas of life.

Tune in and get inspired by these two influential Martial Arts business owners and understand the mindset needed to be successful. Learn how to create meaningful relationships and why you should simply give and serve, without expecting anything in return. Hear why collaboration is so much more powerful than competition and that being a Martial Arts business coach, mentor or trainer is a way or life and not simply a job.

KEY TAKEAWAYS

When you’re an entrepreneur and you’re looking to build, to bring in new ideas and to create it can be hard doing it by yourself. You won’t get much interaction or stimulation from others if you don’t extend your network and seek out others. It’s about creating relationships that can make a difference and experiencing transformational growth.
There’s so many people to help, and as entrepreneurs we have this scarcity mindset, a subconscious belief that there’s not enough to go around. This is not the case, there’s too many people to serve and we have to work together.
Martial Arts is the one activity that can help with so many people so embrace challenges and seek them out, they are there for a reason. If you try to stay safe you won’t experience growth.

BEST MOMENTS
“Everyday I want to go out on a mission to just light up someone's life”

“A lot of people are lost in their own minds and lost in their own space and it’s such a shame”

“Be who you are in the dojo in life. Don’t live in a negative world and become a blackbelt in business, in life and in everything else. You just need to mirror what you’re doing in Martial Arts in everything.”

“Who you are under pressure is who you are. Martial Arts allows you to test yourself under pressure on a regular basis and give you the opportunity to grow”

“Remember your roots because without them you wouldn’t be able to grow”

“Martial Arts is a way of life about growth from the inside out”

VALUABLE RESOURCES

Gordon Burcham - The Business Of Martial Arts

ABOUT THE HOST

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

TITLE

#019 Martial Arts Business Podcast

10 Ways To Retain & Gain Students in Your MA School

DESCRIPTION

Welcome to another episode of the Martial Arts Business Podcast. Get inspired to retain and gain your student base with Gordon’s top ten tips to growing your school and maximising your onboarding process. Student retention is essential to success, discover the simple ways you can continue to transform lives, by retaining your students, educating the parents and having fun. Your school isn’t just a school it’s a transformation, a development and a place where you can make a difference.

KEY TAKEAWAYS

Welcome your students - Create a welcome meeting for new students as soon as they join. A 30 minute process that introduces your new student to your community, your school and, gives you the opportunity to hand them their uniform. Cover the elements of your school that are relevant and preframe your the core values of your school, the longevity and growth you can have by buying into the culture.

Student, parent orientation - Run these for one hour each month. It allows you to educate the parents and understand your students learning style. Discover the best ways to getting the most out of your students and find the best way to serve them. Provide the opportunity for the parent to get involved, get on the pads and introduce them to the environment.
Welcome call - Help to answer your students initial questions and breakdown any issues your brand new student might have. The first 48 hours after joining are vital to increasing retention and you can make your student feel welcome simply by following up with them.
Monthly follow up calls - Leverage your office staff to diarise monthly calls. Check up on your students and see how they are getting on, ask what they are looking to achieve and how you can help them. This can also be a great opportunity to get referrals. Ask them who do you know who could benefit from better discipline? or more confidence? and can Martial Arts help them?

Quarterly calls - Every three months contact your students and see if you can help to serve your customers better. Increase retention and learn from asking your students how they’re progressing. Ensure you are entering comments and feedback in your CRM for future learning.
Parent and student interaction - Create an exciting atmosphere and connect with both the students and the parents in your school. Get the parents to love you and get them involved in the classes and student activities. Aim to create a relationship and ongoing rapport with your parents.
Student rewards - Make sure you are rewarding you students and incentivising them to keep going. Make sure you reward everyone for their best skill.
The first six months are essential - Within the first six months you need to keep it excitement, you need to maintain the targets for growth. Students love to aim for something and you can make it exciting by helping them on their journey.
Recognition - Interact with your students and communicate with them regularly. Recognise them throughout their journey, recognise their skills, recognise their quality and recognise their commitment.
Fux exciting classes - Change it up, mix it up. Keep your classes fun and engaging, a fun environment will help retention and keep your students and parents coming back every week, every month. Create a positive empowering environment and a lot of smiles.

BEST MOMENTS
“We have to do what's necessary to keep your students in your school long enough to transform their lives”

“Systems create great businesses, stick to a regular system to onboard your customers”

“You need to educate the parents as well as the students. Preframe your customers and align your vision and values”

“When you ask you’ll receive, every single one of your students will know at least five people that would benefit from joining your school”

ABOUT THE HOST

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

TITLE

#018 Martial Arts Business Podcast

How to increase your products and services in your martial arts school

DESCRIPTION

Welcome to another episode of the Martial Arts Business Podcast. Today, Gordon shares with you how to increase your student base, retain your existing clients and survey your community for guaranteed success. Gordon explains the need to understand your customers, wants, needs and desires so you can service them properly.

Gordon explains that if you can serve your customers with exactly what they want, at the right time, they will buy. Regardless of the price. Learn how to communicate with your audience, discover what they want and replicate that in your marketing to gain more students.

Finally Gordon dives into surveying your community, leveraging your market research and organically creating great testimonials for your business. Continuously surveying your customers to understand what it is your audience wants is vital, learn this and do more of the same. Maximise your student base and get more students involved by help to solve their problems and as a result you will increase your income.

KEY TAKEAWAYS

Create a Facebook community to communicate with all of your members and poll them to get data driven insights into your customers. Incentivise your community to take part and drive engagement that you can use in your future marketing promotions. Now you have the data to prove your USP and you can replicate this in your marketing and target those that need serving.
Surveys allow people to voice their opinions that they may have been holding onto for a long time. You can use them as a retention tool to serve your students and improve your school.
Crowdsource decisions in your business and create a connection with your students. Create a people first culture and empower your students to become a real member of your school, involved in every way.

BEST MOMENTS

“If you offer your students something they want they will usually buy it, regardless of price”

“Your student base is the motor that runs your business”

“The more people you serve the more people will buy”

VALUABLE RESOURCES

Facebook Polls

Survey Monkey

ABOUT THE HOST

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

TITLE

#017 Martial Arts Business Podcast

The value of a student

DESCRIPTION

Welcome to another edition of the Martial Arts Business Podcast. In today’s this episode, Gordon shares with you the importance of knowing your students value and how you too, can get a phenomenal return on investment and begin earning 100k or more per year in your martial arts business simply by knowing your numbers.

Discover how to calculate the limitless value acquiring new students can give you and, why you should begin to think bigger with you marketing and stop focussing on what your going to lose and start focusing on what you're going to gain.

Gordon shows you his formula to success and how you can start, grow and scale a large martial arts school, keep the quality of teaching you value and, earn a huge income in the process. Learn how to play the long game in business and find your sweet spot to ensure you’re profitable.

Make a huge impact in your business by finding out your student value and investing in marketing.

KEY TAKEAWAYS

Ask yourself what is the value of your student to your business? Knowing this will help you to grow your school, increase your student base and create a business of the very best standards. Remember to charge what you're worth, serve the needs of your students, empower them to retain membership and you will be profitable.

Find your ROI (return on investment) write down your average student monthly fee and stay at that average. Calculate how much a student will bring your business over and 12 month period and factor in what you will spend per student to maintain their membership. Now you can calculate how much to spend on marketing to acquire a new student.

Newly recruited students will have friends and family members that they could refer to you. By marketing you’ll have a limitless pot of new students at your fingertips and you can earn a good amount of money from your martial arts school, serve your customers and stay aligned with your vision and values

BEST MOMENTS

"The hardest thing is making money in their business"

“Most of you are already teaching high quality martial arts, you just need to monitise your skill”

"We always make back 10 fold on what we spend”

"The sky's the limit within your school"

"Play the long game, because most businesses operate month to month”

ABOUT THE HOST

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

TITLE

#016 Martial Arts Business Podcast

How to build a world class instructor team

DESCRIPTION

Welcome to another edition of the Martial Arts Business Podcast. In this episode, Gordon shows you how to build a world-class instructor team and grow your school. Discover how to stop doing everything yourself, leverage out tasks, create a sustainable trainer programme and give yourself more time and freedom. Stop feeling trapped and alone in your business and grow your leadership programme.

Gordon urges you to get inspired and grow your power team, because without staff you have no freedom and no flexibility. Understand why staff are an absolute asset to your life and how you too, can build a world class leadership programme within your school, increase retention and nurture your students to become the leaders and instructors of the future.

KEY TAKEAWAYS

Martial arts school owners believe they are the only ones who can do a good job, the only ones who are skilled enough. This is a delusion and you have to leverage out tasks.
Start you students on your trainer programme early and elevate them to to another level. Allow them to help out the instructors, grow their skills and become expert instructors themselves. Learn how to create a timetable and hierarchy for them to follow and progress. Introduce a modular programme with floor and class exams to improve their skills and knowledge.

Gordon’s Blueprint to Building a Team

Class Assistant

Assistant Instructor

Instructor

Assistant Head Coach

BEST MOMENTS

"If I had built an instructor programme and a great staff team 10 years ago I would be triple the size I am now."

"Learn to let go and become, world-class at building teams"

"It doesn't matter what belt class they are, it's the leadership qualities and characteristics you're looking for

"What you spend money on something, there is an exchange in value"

“Top Tip: We run a discovery day every few months for free and show students how they can become trainers”

"You can't become great at something overnight”

"It's the character that you're looking for, someone with a great personality, great communication and an urge for helping others”

"People buy vision, make sure it's big for them and they can see their future in your school"

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

TITLE

#015 Martial Arts Business Podcast

5 free very low cost ways to market your school

DESCRIPTION

Welcome to another episode of the Martial Arts Business Podcast. In this episode, your host Gordon brings you 5 low cost ways to market your school. Learn how to grow and scale your business without the huge barrier of marketing costs and take your martial arts school to the next level.

If you’re not marketing you’re not growing your school. Discover how to market your martial arts business for free with these insider tips. Find out how to do these consistently for an ever increasing student base and monthly income. Educate your local community on the benefits of martial arts and help out others, by improving their confidence, discipline and perseverance and most of all have fun!

KEY TAKEAWAYS

Schools - Dominate the schools in your local area. Schools are your perfect target market, your ideal demographic of people. Exchange your time for extra revenue and tap into a base of potential students. Get past the receptionist by using your troops on the ground. Present at your local schools assembly and educate the teachers by mirroring the schools personal values.
Referral Marketing - Everyone of your students knows at least 10 people that could benefit from martial arts. Tap into those audiences and communicate with your communities. Create an incentive and specific offer to remind your students to ask their friends. When someone joins your school it's imperative you give them a welcome call the next day. Introduce your referral programme and find out how many people your students know.
Birthday parties - Run Karate Parties to increase your student base and get a huge revenue boost. Learn how to market your business and get paid for it. Every person who joins as a result of the birthday party gets a percentage of the enrollment fee.
Club promotion days - Pick a day and mass promote your school, this acts as a great retention tool and also makes a fun day out for your students and the local community. This is a great free way to market your business and get out in the local community.
Mini sensai days - Get your students to train your class with you. Every parent wants to see their child at the head of the class. This is a fantastic way of enticing your your students to bring their friends down.

BEST MOMENTS

“One of the big things we did when we were struggling for money, is to visit the schools.”
“Go into your local school assembles and educate the teachers on why martial arts can help.”
“Martial arts can solve so much pain. It helps to gain respect and discipline not just for themselves but for others too.”
“The importance of martial arts, how it’s not about fighting. It’s about confidence, discipline and not quitting.”
“You can either exchange money to save you time or exchange time to save you money.”
"Referral marketing is essential if you want to grow your school to the next level"
“Birthday parties are really powerful, your getting people to your school and gaining exposure for your business.”

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

TITLE

#014 Martial Arts Business Podcast

Interview with Tom Nicholson

DESCRIPTION

Welcome to another edition of the Martial Arts Business Podcast, in this episode your host Gordon interviews martial arts supremo and owner of Pro Action Martial Arts & Fitness Tom Nicholson. Former champion Tom has built his school to nearly 1000 members over 15 schools.

Gordon and Tom discuss the need for schools to come together and that no matter where you are in your martial arts business journey you can learn more. Be prepared to put your ‘white belt’ on everyday and improve your business. Discover how to grow, network and become accountable and take your business to the next level.

Tom shares his with you his journey over the last 16 years and he has built an empire of 15 schools and nearly 1000 members. Gordon and Tom dive into the fundamentals of developing your business and how you too can turn your passion for martial arts into an empire.

KEY TAKEAWAYS

Pro Action Martial Arts

Started in September 2002 and now has 15 schools across the UK.

8 Franchise schools
6 satellite schools
1 Main gym spanning 5000 square ft.
20 members of the instructor team

Gordon: What tips what you give to people trying to set up schools in multiple locations?

Tom: The first thing is to be really crystal clear on your purpose and the systems will build around that. Systemise as much as you can and welcome technology. Try to find out what your people, your customers want and serve them, when you achieve that you will grow.

BEST MOMENTS

“I’m just loving teaching and sharing it, school owners need to come together. We teach loyalty and respect and we need to come together in groups and have a fantastic time doing what we love, teaching martial arts.”
“I do what I love teaching martial arts, so it doesn’t feel like I have a job.”
“I’ve always been focused on sharing my passion, the byproduct of that has been the creation of a fantastic business.”
“Put your white belt on everyday. You should always be learning and consistently become more. You’re at your best when you’re learning and growing.”
“Don’t be scared to network and bring other people in to help with your business. Leverage out the tasks you don’t know how to do.”

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

Pro Action Marital Arts

https://www.martialartslessons.co.uk/

ABOUT THE HOST

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

TITLE

#011 Martial Arts Business Podcast

5 Essentials This Summer For Maximum Growth & Impact

DESCRIPTION

Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you the 5 Essentials You Need To Know This Summer For Maximum Growth & Impact.

Gordon explains why you should see a massive influx of students during the summer and how to retain your students, have a great community spirit and have a kick ass summer in your business. Learn how to leverage the exposure of your school, change it up, mix it up and serve your community.

Discover how to be creators and promote your school while leveraging your classes., excite them, inspire them and motivate them to come down.

KEY TAKEAWAYS

5 Essentials You Need To Know This Summer For Maximum Growth & Impact.

Club Promotion Days - Get your school together, kids, adults and parents all in uniform and promote your club and share it in your community and increase exposure. Create a fun day for kids and adults alike, while leveraging the marketing and promotion of your school.
Summer Camps - Week long summer camps and programme specific camp days will increase your business. Go in-depth and provide certificates and you will increase profitability and gain new members.
Take It Outside - Utalise the summer weather by taking your club to a local park and mix with the community. Leverage your school, increase exposure and gain new members.
Keep It Cool - Create an incentive to retain customers during the summer, offer stickers or rewards for those that continue to attend. Be creative and keep it new and fresh everytime, mix in games and change up the format to keep your students inspired.
Set Up Free Programmes - Create courses to help your students and give back to the community. Think about how you can serve your students and solve problems in their life. Martial Arts can be a huge confidence booster and you can arm your students with the skills to be successful.

BEST MOMENTS

“It’s a delusion summer is bad for your business.”
“Retain your students, have a great community spirit and have a kick ass summer in your business.”
“Parents during the summer are looking for something different so make sure to leverage the exposure of your school.”
“When people don’t want to train, they’re bored, it’s up to you to keep it fresh and mix it up.”
“Be creators of a new service product and create a referral programme.”
“Excite them, inspire them and motivate them to come down.”
“Share your club with the world.”

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

See omnystudio.com/listener for privacy information.