Martial Arts Business Podcast

Christmas Sales mean Business!

A lot of business owners decide that christmas is when their marketing should start slowing down, but Gordon believes that doubling down on your marketing and shoving christmas deals out there is going to be WAY more profitable both short and long term.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
You can contact me on: support@mabusinessmastery.com
Website : www.mabusinessmastery.com
 

Mental Toughness - Getting back on the right path.

As a business owner it can be easy to lose focus on the most important things in your martial arts business, instead you can get hung up on other things and you might need someone/something to put you back on the right path... This is your something.
In this episode, Gordon asks you, what is your reason, and explains why mental toughness in business isn't dissimilar to mental toughness in learning martial arts.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
You can contact me on: support@mabusinessmastery.com
Website : www.mabusinessmastery.com
 

Super Simple wins the Marketing game

Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you Super Simple Ways to win the Marketing Game.
Do you get stuck in the weeds of complex marketing? DON'T, simple marketing is  more accessible for everyone and won't involve as many hurdle's!
During this episode, discover how simple marketing is going to propel your business and is going to cause you WAY less hassle.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
You can contact me on: support@mabusinessmastery.com
Website : www.mabusinessmastery.com
 

5 Summer Essentials For Maximum Growth & Impact

Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you the 5 Essentials You Need To Know This Summer For Maximum Growth & Impact.
Gordon explains why you should see a massive influx of students during the summer and how to retain your students, have a great community spirit and have a kick-ass summer in your business. Learn how to leverage the exposure of your school, change it up, mix it up and serve your community.
Discover how to be creators and promote your school while leveraging your classes., excite them, inspire them and motivate them to come down.
KEY TAKEAWAYS
5 Essentials You Need To Know This Summer For Maximum Growth & Impact.
Club Promotion Days - Get your school together, kids, adults and parents all in uniform and promote your club and share it in your community and increase exposure. Create a fun day for kids and adults alike, while leveraging the marketing and promotion of your school.
Summer Camps - Week-long summer camps and programme specific camp days will increase your business. Go in-depth and provide certificates and you will increase profitability and gain new members.
Take It Outside - Utilise the summer weather by taking your club to a local park and mix with the community. Leverage your school, increase exposure and gain new members.
Keep It Cool - Create an incentive to retain customers during the summer, offer stickers or rewards for those that continue to attend. Be creative and keep it new and fresh every time, mix in games and change up the format to keep your students inspired.
Set Up Free Programmes - Create courses to help your students and give back to the community. Think about how you can serve your students and solve problems in their life. Martial Arts can be a huge confidence booster and you can arm your students with the skills to be successful.
BEST MOMENTS
 
“It’s a delusion summer is bad for your business.”
“Retain your students, have a great community spirit and have a kick-ass summer in your business.”
“Parents during the summer are looking for something different so make sure to leverage the exposure of your school.”
“When people don’t want to train, they’re bored, it’s up to you to keep it fresh and mix it up.”
“Be creators of a new service product and create a referral programme.”
“Excite them, inspire them and motivate them to come down.”
“Share your club with the world.”
 
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
You can contact me on: support@mabusinessmastery.com
Website : www.mabusinessmastery.com
 
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Building Your Martial Arts Team

Great martial artists aren’t always great at everything else. Join Gordon on the latest episode of The Martial Arts Business podcast as he explains the value in building a team, which areas to focus on to grow your school and why you need to let go of control to do so.
KEY TAKEAWAYS
Great martial artists are not necessarily great at sales, accounting, marketing or other essential aspects that truly make a business a business. And far too often school owners end up doing everything themselves because they see hiring a team as an unnecessary cost.
Only hire staff that can make you money, save you time or both and be prepared to give up some control because if you don’t believe in your staff and only view them as a cost you’re never going to run an actual business.
Focus on building a freedom business with an infrastructure and a successful team around you that are great the things you are not.
The best way of growing your martial arts business is to learn. You need to learn how to set up operations, how to construct a coaching team, how to create marketing campaigns and build awareness, how to build a sales team and how to take care of all of the systems and administration.

BEST MOMENTS
“You got into martial arts to teach martial arts and exchange your passion.”
“Most people don’t hire staff because they don’t want to lose control.”
“Staff make you money or they make you time.”
“If your belief is that your staff are a hindrance and just cost money, you're never really going to run an actual business.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

How to Retain More Members

Retention is about providing world-class customer service and memorable experiences. Learn how to grow your school and retain your members in today’s episode of the Martial Arts Business Podcast. Find out why retention starts with onboarding, how to create a roadmap for your members and why the experience is fundamental to your members.
KEY TAKEAWAYS
You’ve got to have a balance of members if you want to grow your school. You need to be signing up more new members than existing members leaving but this can be hard at scale. So you need to understand the reasons why some people leave and how you can improve the onboarding experience and increase retention.
Retention starts at the beginning and this can be achieved by pre-framing the onboarding of new members. Aim to provide your members with a roadmap of what they will achieve within your school, identify the skills and personal development at each stage and help them understand the full customer journey.
If you provide world-class customer service and create world-class experiences for your members you will retain more members. It’s important to focus on how you make your members feel because if they feel at home, happy and that they're learning and developing then your members will want to stay.
Recognising your members with personalised events, grading and workshops is key to building an excellent customer journey and using your CRM system to communicate regularly with your members helps the mto feel engaged, loved and part of your martial arts family.
BEST MOMENTS
“It’s good bringing new members into your school but not if you’re losing them in the backend.”
“You can't save everybody but you can plug some holes in a leaky bucket.”
“The customer journey is essential to attracting members and parents that are confident that their kids will develop at your school.”
“The world-class customer service and experience that you create is massively important.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listene
See omnystudio.com/listener for privacy information.

10 Things to Conquer in 2022

Discover how to achieve your goals, dreams and desires in 2022 in this episode of The Martial Arts Business podcast as Gordon shares with you 10 things that will help or hinder your business. Learn how to overcome fear, create positive habits, block out negative opinions and stay disciplined.

KEY TAKEAWAYS
Having the belief to achieve the goals you set out in your school is essential to success. You need to map out a step by step plan, focus on them and believe that you will reach them. Belief in results makes you believe in your actions and that will increase your ability to achieve your goals.
Fears will stop us and it’s often false evidence appearing real. To overcome fears you need to take on new goals that scare you, challenge yourself to new things and believe that you will beat them. It’s only by overcoming our fears that we can conquer it and move forward.
We’re all creatures of habit and bad habits hinder us from achieving the things we want. Good habits move us closer to our goals and if you can do something enough it becomes a habit and without you knowing it, you’re creating them every day, good or bad.
Block out the negative opinions of others and focus on the opinion you have of yourself. Surround yourself with positive people that aren’t going to put you down or hold you back from achieving your 2022 goals.
Courage is stepping out of your comfort zone, into the fire and into new challenges that will propel your martial arts school forward. That’s where discipline is important in business, to get out of your comfort zone and to push yourself forward into things that you don’t want to do but are fundamental for growth.

BEST MOMENTS
“Belief is acquired by action.”
“Fear is false evidence appearing real”
“Every day good habits or bad habits are formed”
“Surround yourself with people who don't drag you down but pull you up.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

Training Programs

Training programmes can enhance your school and help your members grow and develop. In today’s episode of The Martial Arts Business podcast, Gordon explains the value in transforming your classes into programmes and giving your members natural progression.
KEY TAKEAWAYS
Changing the way you structure your school, transforming classes into programmes. Programmes give your member a clear route of progression and help them work towards the desired outcome.
By investing in beginner, intermediate, and expert level 12 month programmes you will be able to upsell your members onto the next programme and increase how long they stay with you. People seek progression from one programme to the next because it’s the next logical step and helps them grow and develop.
A leadership development programme enables your members to grow, and evolve into becoming leaders, teachers, coaches and assistants within your school. Programmes can help to develop many more skills outside of martial arts.
BEST MOMENTS
“Aim to offer 12-month programmes instead of individual classes. Programmes offer development and directly solve the needs of your members”
“Programmes are hugely different to classes and they’re much more powerful.”
“We have three levels of programmes, Kickstarter, the accelerator programme and the black belt development programme.”
“Shifting your focus from classes to programmes changes your philosophy in your school.”
“Having your junior leadership program in place is massively empowering.”
VALUABLE RESOURCESThe Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial ArtsSee omnystudio.com/listeneSee omnystudio.com/listener for privacy information.

Selling is serving

Fear of sales comes from the fear of rejection. In today’s episode of the Martial Arts Business podcast, Gordon explains the serve, sale, close formula to growing your school, retaining more members and increasing your revenue. Learn why you never have to sell if you provide world-class service, how to overcome the fear of selling and why by focusing on selling you’re not a ‘sellout’.
KEY TAKEAWAYS
There’s often a fear around selling in the martial arts industry as for members it’s most likely a hobby. The fear comes from rejection and school owners don’t want to have awkward conversations, close a deal and become a ‘sellout’ but with the right mindset and energy selling becomes easy.
Learning the art of sales enhances your life in business. Selling your world-class service doesn’t make you a sellout, it makes your business money and helps you grow.
If you’re passionate about martial arts you can sell from the heart and selling actually becomes serving. Selling starts with being interested in a human being, trying to find out what they desire and finding a solution for them. When you understand this you never have to sell because you’re always serving.
The serve sale close formula teaches you to start a sale with world-class service. In martial arts schools the sale takes place on the mat, you’re actually selling the experience, you’re building a rapport and you’re serving them at the highest level.
Retaining existing members is also a sale based on service you want to keep your members engaged and sold on the next logical step to progress their martial arts.
BEST MOMENTS
“Your energy is massively important when selling.”
“If you fear selling, you will never sell.”
“Selling is actually servicing your clients”
“Instead of selling, just aim to have a beautiful conversation with someone”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listene
See omnystudio.com/listener for privacy information.

Introducing Systems Into Your School

Systems run businesses and business owners run the systems. Join Gordon as he dives into the systems and operations you need to take your martial arts school to the next level. Learn how to automate processes, generate more time money and freedom and evolve your business.
KEY TAKEAWAYS
Putting the right systems and operations in place you will generate more money and freedom and your business will be able to be run quickly and smoothly by your team.
The right systems can revolutionise your martial arts school. Sales systems help you track revenue, customer service and marketing systems help you communicate with your members and generate new leads. Recruitment systems will help you to build your team and onboard new employees.
Too often peoples systems are in their heads and on simple spreadsheets, CRM systems help to automate processes and digitise all of the things a school owner is keeping locked up in their head.
If you’re reactive in your business approach you’re not following a system. Great systems are automated processes that make key functions in your business earlier.
A CRM system is like having an employee that can automate communication to your members, automate payments and give you an income projection for your business month on month.
BEST MOMENTS
“Systems run businesses and people run the systems.”
“There's a few systems that you need. Number one is definitely a sales system.”
“Systemising your business will allow you to grow and evolve.”
“If you've not got a CRM system, get one and go through the pain of learning and it will be the best decision you’ve made to help your business.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listene
See omnystudio.com/listener for privacy information.