What To Do When The Summer Arrives

Summer can be a challenging time for many martial arts training business owners. Members can be on holiday, intent on relaxing more and exerting themselves less, or suddenly facing issues such as childcare. This can leave your member lists suddenly depleted, and classes a little emptier than usual.

But by following Gordon’s advice and adopting a few simple strategies, you can creatively ensure that your classes remain full, and that your student’s enthusiasm remains high!

KEY TAKEAWAYS

• Summers can be a challenging time when it comes to member retention. Many see this period as a time to relax, a time to take a break from active pursuits and indulge in some leisure time. This can negatively impact energy levels, motivation, and personal development.
• Change your timetable - A useful strategy during the summer is to flip your timetable completely. Make it more fun, and more of an event-centred syllabus that students won’t want to miss! Most importantly, once you’ve worked out how you’re going to make your timetable more fun, share it everywhere in advance!
• Create a reward system - Create attainable goals that involve their attendance, such as awards for completing a certain number of classes, that will spur them on to make attendance a priority.
• Create off-site training - If the weather looks like it’s going to be nice, how about taking your class out to a park or local recreation area? this can create a social event that you can’t otherwise access as families are usually spending more time together during summer. It can also help you to advertise your classes to people who might not know about it.
• Parents Only Evenings - Parents are usually starved for free time in the summer. Why not add social events to parents-only classes such as movie screenings? This can be very attractive to parents who need a social outlet.
• Make sure that you create training for when people are away - Creating your own training videos and sharing them on social media, can give your unavailable members a crucial sense of connection that they may be missing.
• Daytime Camps and Summer Camps - Creating seasonal camps is a very powerful way of ensuring retention across the holiday period. Again this can alleviate the responsibilities of parents in a huge way in the summer when they may be desperate for some time for themselves.

BEST MOMENTS

"In this crazy, fast-paced world, people are inclined to pick up and put down far too easily”

“Lots of games, lots of fun, lots of invention!”

“Create that FOMO (Fear Of Missing Out)”

“Can you imagine how much fun that’s going to be for your students and your team!”

“Be creative. Make it fun. Make it something that they want to attend”

“A winner never quits. A quitter never wins”

VALUABLE RESOURCES

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ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

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