Using Facebook Live to Grow Your School

Welcome back to the Martial Arts Business podcast with your host Gordon Burcham. In this episode, Gordon gives you the essential skills, and top tips to make Facebook Live videos an essential part of your marketing strategy. Live videos get the best engagement on Facebook so can’t be ignored. Gordon goes through how you can leverage your time effectively to create live videos that increase your engagement reach and build a deeper connection with your customers.

Key Takeaways

Video Is An Essential Aspect Of Your Marketing Plan. People's behaviours are changing in how they interact with Facebook videos. There is vastly more engagement with video because there is a deeper connection with you as opposed to text and images. Facebook promotes live videos more than images and texts.

Live Video Is The Next Level. This is the next level, as it gives people want they want. This is a world of instant gratification. Live video gives people an instant connectiond an immediate response.

Your Creating A TV Channel. Your Facebook page is your own TV channel. It’s important to concentrate and focus on what your broadcasting. Live videos overcome the biggest barrier in marketing, gaining trust in the customer. They build a deeper connection with the customer and your current members.

Customers Want More Information. People are more sceptical in how they navigate markets now. Making lots of live videos mean that they can experience your classes, meet your staff and yourself before they buy a membership. This means that you will be gaining more and more people who like you. They can try before they buy

The More Real You Are, There Will Be A Better Connection. You can’t please everyone all of the time. People like consistency, for example, the Martial Arts school needs to be the same in real life as on the video. Be nice and welcoming but concentrate on that consistent offer.

There Are Lots Of Different Types of Videos That You Can Offer. You can offer tours of the school, testimonials, case studies with your members, and welcome videos. Introducing yourself and the team, and showcasing what you do consistently can be a great way to gain enquiries.

Live Videos Are Great For Retention. We notify anyone we are recording beforehand. Some parents don’t want them and they are opted out. Members who are videoed are like TV stars, they share it with their friends and are proud of what they have learnt.

Top Tips For Live Video.

• Make sure that everyone knows that you are going live.
• People watch back on live videos so you can reuse the content.
• Make your video at least 2 minutes.
• Move around and interact with your members.
• Always have a call to action at the end of your video.
• Remember anyone can learn to do this.
• You can edit the video afterwards.
• You can target specific content to the people who have watched the video afterwards.

Best Moments

‘There is a deeper connection to video.’

‘We buy from people.’

‘If you were offered facebook twenty years ago we would have taken it instantly.’

‘People trust live video the most.’

‘Live video allows people to try before they buy.’

‘You have to be consistent and persistent with your videos.’

‘This is a cheap method of marketing.’

‘It takes no more time, than delivering your class normally.’

‘It’s great leverage of your time.’

‘It’s way more powerful than any picture ad.’

‘You have to play the long game with facebook.’

VALUABLE RESOURCES

• Website: http://www.mabusinessmastery.com/

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed

CONTACT METHOD

• Website: http://www.mabusinessmastery.com/
• support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.