The Power of The 5W’s in Marketing

In this episode find out about the vital 5W’s formula for marketing. Gordon explains the power of the 5W’s and how you can effectively use them across all your marketing strategies successfully.

It’s essential that you get marketing right and this tried and tested formula is a brilliant way to ensure that you do every time, listen in now and get started.

KEY TAKEAWAYS

• These 5 ‘W’s’ can be used as a formula across lots of different platforms for marketing. You must understand not only who your target audience is, but also what their pains, wants and needs are.
• Who is it for?

When you are creating ads remember who you are talking to, who you are aiming it at. Make sure you are targeting the demographic. Who is going to bring them to you? Who is going to be paying?

• What is it?

Link this to a pain e.g. this martial arts course will help your child to become more confident. You should be asking the question – What pain is it that your martial arts school solving?

• What does it do?

You need to link to the pain and list the benefits that the class or course will provide.

People will be thinking – This is where I am, this is what I need to solve the problem.

Price will not an issue because they are getting what they want, a solution to their problem.

• What’s the offer?

What are you offering that will make them take action?

A compelling limited offer will make them take action because they don’t want to miss out. Creating an offer that people want is vital as in today’s world we have such instant access to everything we want.

• What should they do?

The call to action needs to be strong. You need to have one specific call to action. Putting more than one is creating a barrier. Too many options will create a freeze that means the potential customer will do nothing.

BEST MOMENTS

‘These are tried and tested, and they work’

‘When you are marketing it's about the results’

‘When you are creating ads it’s not about you it's about your potential client’

‘It’s vital that you get this part right’

‘You’ve got to be more specific about what you are solving’

‘That will stop people doing something because it's not simple’

‘People don’t have time now to ponder’

VALUABLE RESOURCES

https://itunes.apple.com/gb/podcast/martial-arts-business-podcast/id1401410714?mt=2

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

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CONTACT METHOD

http://www.mabusinessmastery.com/

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