The Importance of Serving, Selling & Closing in Your M.A. School .. With Gordon Burcham and Matt Ellwel!

Businesses should be good at serving, selling, and serving. Yes, all three of them.

If your martial arts business is struggling on how to close deals specially or don’t know how to balance them, then this episode of the Martial Arts Business Podcast is for you.

Today, Gordon is joined by Matt Elwell, the Co-Founder of The Elite Closing Academy, to talk about increasing and closing your sales. Discover why closing is a big frustration for most salespeople and how you should overcome this fear. There are better ways on how to do the sales process for the best results. Just remember to put your mindset on it. Once you’ve mastered this skill, you’ll be selling and serving more in no time. So, listen in to hear some great strategies from our guest today.

KEY TAKEAWAYS

• Three key things inside a business, according to Matt:
  • Serving – Create and contribute value.
  • Selling – Learn when to sell.
  • Closing – Seal the deals.
• Know the difference between these three. It’s not going to be a success if you one is done half-heartedly. There should be a balance.
• A lot of businesses have great business plans in place and execute them effectively not until the last stage, which is closing the deals. 94% of sales people try to sell when they only need to closing you.
• There are two ways you can get rid of the consequences of being fearful of serving, selling, and closing:
  • Upscale yourself. There are resources (online courses, e-books, podcasts, etc.) out there you can try.
  • More importantly, change your mindset.
• “If I want to serve, to create this movement of martial arts that I want to do, I need to learn how to close more people when they’re ready. I need to learn that skill to serve more.” – Gordon
• Be transparent in your business. Search for the truth so you could assess what you have been doing. If you accepted or even thought that your product/service need improvement and development, then it’s easier for you to tweak your business plan.
• Show certainty in what you’re offering. If they see that you believe in your own services and you show credibility, then closing with them is more probable.

BEST MOMENTS

• “Serving is a bit like loving without boundaries. when you love somebody or something without boundaries, it’s completely liberating. It’s the most powerful thing in the world.”
• “Selling is serving at the right time.”
• “It’s about you. You have to change yourself for this.”
• “Search for truth as much as you can when you’re selling and serving.”

VALUABLE RESOURCES

• Tony Robbins

ABOUT THE GUEST

Matt Elwell, CPLP, is the Co-Founder of The Elite Closing Academy, the No. 1 authority on Possibility Thinking, and the Creator of “Open With A Close.” He has been in sales since he was 17, and he has also run his own seven figure business. Right now, as a Possibility Coach, has been mentoring people on how they could grow their business by learning the skill of closing.

• The Elite Closing Academy

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

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CONTACT METHOD

• G Force Martial Arts

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