The Fortune is in The Follow up

You probably have thousands of pounds in old leads because you’ve not followed up. In this episode Gordon explains how you can bring in more clients by following up leads. He also discusses the importance of re-engaging with people.

KEY TAKEAWAYS

• It’s important to get back to people and following up on things you do. Keep following up persistently.
• Keep engaging with people who haven’t engaged in a while and ask them questions because you’ll find you’ll gain clients from visiting old leads.
• It’s your job as a business owner to get people to reply and to get people interested in your business.
• To serve you’ve got to be interested, chase and let people know about your business.
• You will leave a ridiculous amount of money on the table by not chasing and following up leads. You don’t need to do his every day but make sure you ask them open questions every once and a while.
• You can resurrect people who have previously been in your inbox that haven’t yet joined your club.

BEST MOMENTS

‘Test and see what’s working’

‘Keep following up just to get a reply.’

‘People don’t know how good you are unless you show them’

‘The fortune is in the follow up’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

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CONTACT METHOD

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