The Digital Age; Get Back to Basics in Your MA School

There’s so much noise online, so how do we make sure that your voice not only reaches the ears of the people but also stays with them once they get off the Web?

In this episode of the Martial Arts Business Podcast, Gordon urges you to shake things up in your marketing scheme. Discover why you should have a mix of traditional and digital marketing tactics to reach and maintain a broader audience. The most important thing that can set you apart in the digital age is always to close it with face-to-face meet-ups. Human connection is something that has been taken lightly lately by businesses because yes, it is social marketing that booms. But, if you really want to reap all the rewards you do in your social media platforms, get out, meet them in person, and connect with them at a deeper level.

KEY TAKEAWAYS

• Humans cannot survive this modern world alone. We need to build connections with other people for our personal development and career growth.
• For your MA school to thrive in the next couple of years, you have to establish your online presence since most are on digital media. But Gordon advises to not rely on it solely. Don’t let go of the traditional sales and marketing schemes fully.
• Use the online platforms for scouting initial contacts. Then, go straight for getting their contact information. Get them on the phone and schedule a face-to-face meet-up.
• When you build your community of followers, it’s important to earn their trust first. Show how credible you are and why you are their best option.
• Visit conferences, training centres, school assemblies, etc. so you could meet and mingle with the martial arts community. This creates exposure and could be an avenue to build possible long-term relationships. If they’ve seen your ads online, it’s easier to approach and have a chat since your ads have left a mark on them.
• Use online videos to promote yourself. Seeing the person who’ll offer the services is already a big step towards earning trust.

BEST MOMENTS

• “There is a massive need for human connection.”
• “Get IN the community a lot more.”
• “As long that they know they can trust you, they’re gonna choose you.”
• “Don’t stop doing social media. Don’t stop doing email marketing. Don’t stop doing YouTube videos. But I really believe that there’s a massive need to be out and get exposure so people can connect with us on a deeper level.”
• “To know and not to do is still not to know.”

VALUABLE RESOURCES

• Martial Arts Business Builder | 10th & 11th May 2019

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

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CONTACT METHOD

• G Force Martial Arts

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