Paying in Full Options, Should You be Doing this in your Martial Arts School?

Today Gordon is talking about ‘pay in full’ options for membership at your Martial Arts School

Over the years Gordon has been anti paying in full for a year’s membership for a number of reasons but he’s come to realise you can do this in a very congruent way in your martial arts school.

In this episode, he shares how the mindset of customers has changed and why Martial Arts Business owners need to adapt their strategies to meet changing mindsets and continue to serve their customers well.

KEY TAKEAWAYS

• We know as Martial Arts teachers people are different from how they were 5 years ago, we are much more a pickup and put down society.
• Now you are battling parents mindset where they think it’s ok to start something and then quit.
• The reality is people are very flippant and very up and down, as school owners, we have to think differently.
• We don’t have a world of winners anymore and it’s a problem.
• Most Martial Arts schools have people leave during the year because of the current mindset of people.
• If all your customers paid in full with a discount for doing so then you would have fewer people leave or find excuses to not attend.
• If you were able to get all your clients to pay in full you would need to be disciplined about paying bills for the year and putting aside the money for wages and other commitments.
• Is paying in full a bad idea? No, but it’s all about what you as the Martial Arts business owner do with the money and your discipline.

BEST MOMENTS

‘It’s easier to not quit if you’ve paid’

‘It’s such an exciting time to be part of martial arts’

‘It’s about trying to serve your customers’

‘Many people have had an issue with the “paying upfront with a discount model’’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

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