One of The Most Important Assets To Grow Your School Exponentially

In today’s episode, Gordon shares with you the most important asset you need to know about to grow your Martial Arts school. The biggest barrier to growth is your mindset around marketing. It’s an asset, not an investment. Whether you want to grow your school, maintain your school or create freedom in your school, you need to understand the assets that can help you achieve your goals and marketing when done right, is a massive asset to your business.

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Learn, evolve and grow and you will absolutely succeed.

KEY TAKEAWAYS

• Invest in staff and invest in marketing and you will see your school grow. If you do it correctly it will pay you back royalties each and every month.
• You need to understand the return on investment in marketing. Even if you break even on your spend it will pay you every single month with new members and paying students. Marketing is an investment, not a spend.
• Facebook provides a fantastic free platform for you to advertise. All you need to do is commit to spending some money on ad spend, follow the formula and provide a phenomenal offer and you will see your school grow. The best bit is that Facebook bills monthly so if you’re doing it right and you have a good follow up sequences in place you will have students signed up to your gym and spending money in your gym before you’re billed for the Facebook ad.
• Marketing is a numbers game. If you know your conversions and you know your cost per lead you can simply and easily grow your school. As long as you follow the formula and convert your students, they will pay for your ad spend.

BEST MOMENTS
“Stop being scared and worried about your marketing spend not working”

“You need a great image, great copy, a world-class offer. You need a time sensitive offer and you get it out to thousands of people you will get enough leads to pay for that ad. Before you need to pay for that ad spend.”

“Start thinking of marketing as an investment and not a business spend”

“The things that are stopping you getting where you need to get to is you. You need to invest in your business.”

VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts

ABOUT THE HOST
Gordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD
Website - http://www.gforcemartialarts.com

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