Saturday Jun 23, 2018
Maximizing Testimonials for BIG Growth in Your MA School
Learn how lucrative and simple creating video testimonials from your satisfied customers can be! Use what other people say about your dojo to maximise your schools’ growth.
KEY TAKEAWAYS
We all know the power of word of mouth. What other people say about us when we're not in a room is massively important.
Planning strategies. We all plan our strategies, mainly with social media content, leaflet delivery, community based marketing, whatever that is.
We all buy reviews. When you go on Amazon, the first thing you do is check out the reviews, what people are saying about it, same with book, restaurants, etc.
Those reviews are the definitive reason people will join your schools, buy your products or use your service.Every business needs them.
Most businesses can't just rely on word of mouth. Word of mouth is good if you have a great strategy.
Video testimonials are the number one strategy. This way, you can really feel what the person's saying. You can see they're real.
Lots of people struggle with videos. They won't struggle if they have a good incentive. Write down everyone in your dojo that you've helped in a certain or specific way. Write the names of everybody whose pain you've helped solve. You'll find there's loads of people, and most would be happy to share with a bit of a nudge and a bit of incentive.
Video testimonials can be worth to your business £10k+.It can bring you thousands of students because people buy what other people say and recommend.
Write down the specific pains you've helped for different people.You will find there is a wide variety.
Set up a basic structure: Where were they? What was their pain? What was their journey like? Where are they now? Why would you recommend G-Force?
Offer them something cool and think long-term. A video testimonial is like third-party verification and they're very powerful. It could be a hoody or a fifty-pound voucher. Once you've got it, you've got it.
Use video testimonials as ads on Facebook.Show how other people overcame the same pain as your potential clients by using your services and products, it'll make them way more likely to convert.
Repurpose the testimonial.Send the audio to a transcriber and they'll write the testimonial out in text for you. You can use that copy on Facebook as well, like a case study. Use it on your websites, in emails, it's so versatile.
When people praise your services, think how you get that on video. Tell them you'll only use a video that they'll like, no pressure, nice and simple.
Make it a strategy that you always ask for your customers' feedback. Ask them to write reviews. You could automate the system too by sending your clients written communications asking whether they're enjoying the class and if they'd write a review about it, send you an email or post on social media about it.
BEST MOMENTS
Knowledge is not power.Applied knowledge is magnificent. You can go places when you apply the knowledge you learn.
Make it an essential part of your strategy to get all of your testimonials down on film.Use them as a massive part of your marketing campaign.
VALUABLE RESOURCES
ABOUT THE HOST
Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age.
In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry.
He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
CONTACTS
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