Matt Chapman Interview

Gordon Burcham interviews Matt Chapman, owner of MittMaster online course. Matt Chapman talks about how he challenged and pushed himself to do something more different than a regular Martial Arts lesson or course and take it online. He talks about how it enables accessibility for those keen to learn Martial Arts. It also aids potential and willing instructors to create online courses, all prepared and trained with the help of Matt Chapman. He specifically talks about the capability of putting one's life's work in terms of teaching and coaching on video and leaving behind a legacy forever. Moreover, the online module has helped people generate extra income. Also, people of a certain age who are unable to move out and have been Martial Arts teachers, have got the opportunity now to continue teaching online and have security during old age.

Key Takeaways

- I have taught Martial Arts since the time I left University. Did that for about 19 years and after that felt like I needed more of a challenge. So, I sold my school and moved on to teaching online and helping other Martial Arts instructors to teach online.

- We did not have to do too much of marketing and I have been teaching for 25 years. I could have gone down to licensing and franchising. My passion is part training, inspiring and why not do that and do what I love? So, I took the jump.

- For the MittMaster I create programs for instructors to use. I create programs that benefit martial arts instructors that they can use in their schools to improve their attention and improve their lessons. Also, the online programs serve as a supplement for school and home lessons. It has proved really popular.

- I am worried about the old martial arts instructors who do not have any pension, no savings. It means they have to teach until they die. For the ones who don't that and want to take some time off when you are 70, for example, you need some other source of income that does not allow you to go to class and teach, I try and encourage them. It is good to have that 500 to 1000 pounds coming in every month, just online.

- The legacy thing is a big thing. A lot of martial artists believe that their students is going to be their legacy. The moment they stop teaching the students will split and find their own ways and developments of doing it. The only way to preserve what you teach, how you teach it, is to record it on video.

- Get a decent smartphone, a tripod. Stick that in your gym, press record, go out, teach what you going to teach. Do a little bit of editing on your phone and that's it. You have content. There is a site called Thinkific, which allows you to create online courses. You can have an online course in 3 or 4 hours and upload it on the internet and sell it to your students who are other martial artists for the rest of time. It's so easy.

- Martial arts don't care about the production value. They just want the technique. You don't need transitions. It's just me teaching the camera like I would teach a class.

- I offer a range of products to help Martial Arts instructors to do this. One option is when are really good with technology and can work out yourself like with a webinar. The second option is where I come and visit you. If you are in the UK I catch a train and I'll sit down with you for a day and we'll plan out, build it, by the end of it you'll have your first course built. All you'll need to do is add your video content for free. The third option is if you are really busy I'll build it for you. You tell me what you want, you give me the pictures, the sales copies if you have any of that and you give me an idea of what you want. I'll build it for you, it takes me about seven days. I'll hand it over to you and show you how to use it. You have your online course done.

- The online thing has allowed me a lot of free time now. One of the things I want to do is help charitable causes, build charitable websites. People want to do a lot of good in the world, but they do not know how to build a website. Any of who have an idea or a charity they want to set up, they can contact me, so that I can build them a website and they can get presence and start doing good in the world.

- If people want coaching which then they can act on, I can help them do that.

Best Moments

"You are leaving your legacy, you are leaving your life's work online forever."

"The only way to accurately preserve, what you teach and how you teach is to record it on video."

"The content is where the value is."

"Martial Arts don't care about the production value, they just want the technique."

"Short term pain, long term gain."

Valuable Resources

https://mittmaster.com/

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

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