Making Money from your Martial Arts School

Who says you can’t earn more money from your martial arts school while you maintain high teaching standards?

Don’t let them get to you.

In this episode of the Martial Arts Business Podcast, Gordon gives you great tips on how to make more money from your martial arts school. You just can’t rely on the tuition that your students pay since that won’t be sustainable in the long-term run. If you really want to make a greater impact and reach more students, then you better learn various revenue-making strategies. These have been proven to work according to Gordon. From holding events monthly to releasing your resources online, there are so many ways you can market and sell your services. Tune in to know more.

KEY TAKEAWAYS

• When Gordon does his personal trainings, Masterminds, teaching, etc. in different schools/dojos, he has always noticed that there are hardly any members.
• Gordon suggests that when you’re running a martial arts school, you have to look at it as a business. You have to make money so that you can start marketing and get more members. In this way, you get to be more impactful to more people.
• Don’t focus on tuition alone. You’re going to struggle because it’s not sustainable in the long term. Prepare income projections for your business every month which is separate from the tuition.
• Tips on how to earn more money from your martial arts school:
  • Create a monthly workshop at your school. You can charge as little as 15 GBP per attendee and still earn income for your school. Just be consistent that you do it regularly and make sure that the newbies improve their skills every time they go back.
  • Sell goods. If you promote and market it right, they’ll want to buy and actually wear them.
  • Put your resources (videos, syllabus, etc.) online. Make it accessible by anyone.
  • Offer package deals and discounts. Give them a variety of programs they can choose from.

BEST MOMENTS

• “In any business at all, you need to make money to survive. For so many years, the martial arts industry has turned his nose up to making money in martial arts, especially in the UK market.”
• “You can’t transform lives if you don’t make money. There are so many martial arts schools out there that are absolutely not moving forward for so many years because they’re stuck in the mindset of… They’re trying to grow their school but they don’t have enough money to do it.”
• “Marketing is always an asset.”
• “You got to concentrate on earning more money but still teach quality martial arts.”

VALUABLE RESOURCES

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20-years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

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