Friday Jul 12, 2019
How Mick Crossland Grew His School by 185 Members in Less Than 1 Month
Being a world champion has long been a childhood dream for Mick Crossland. So, when he finally started achieving it, he knew then that he needed to give back. He decided supporting children and young people to achieve their dreams through his newly built martial arts school.
Mick, our guest in this episode of the Martial Arts Business Podcast, is the former ICO World Super Middleweight Kickboxing Champion. Today, he gets interviewed by his own mentor, Gordon, about the overwhelming development of his MA school in less than one month. He isn’t as business-savvy as others are, so it’s good that he knows who to approach and what to learn about in times of need. Discover more on how he could do all these through hard work and determination when you listen in.
KEY TAKEAWAYS
- When Mick opened his Martial Arts School, his initial motive was to use martial arts to help young people achieve self-improvement. He taught for over 30 hours a week, aside from planning events for both students and non-students.
- Despite not being knowledgeable with starting a business, he just went for it. He sought the help of his mentors and experts in the field. Gordon is Mick’s mentor.
- Mick, with the guidance of Gordon, could grow the number of his members to almost 200 in just a month. According to Gordon, it’s a big factor that Mick delivers whatever he hears and understands from Gordon.
- 2 Factors That Can Make Kids Consider Martial Arts:
- How clear and concise information are they getting?
- How good are the classes they are attending?
- World-class professional athletes must understand the business side of things if they want to build an academy and share their knowledge. In order to always provide the best training courses, know how to sustain and continue developing what you have started.
BEST MOMENTS
- “I had no clue what I was doing, but I just went had at it with lots of passion and commitment… massive action every single day.” – Mick Crossland
- “I’m going to do I love something every day, contribute, and I don’t care if I make.” – Mick Crossland
- “If you treat people well, they’ll stay with you longer.” – Gordon
- “You have to invest for success. You have to invest in knowledge and wisdom.” – Gordon
ABOUT THE GUEST
Mick Crossland is the former ICO World Super Middleweight Kickboxing Champion. His has over 30 years of experience in Martial Arts including kickboxing, boxing, Muay Thai & karate. Mick is also a professionally qualified Youth & Community Worke, a fully qualified Personal Trainer, qualified up to Level 3, and qualified up to Level 2 in nutrition.
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
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