Friday Nov 22, 2019
How Martial Arts School Business Owners can Generate Effective leads from LinkedIn & YouTube
‘It’s about positioning yourself in the right place to attract the clients you want’
Gordon joined by two extremely wonderful human beings who share their strategies for LinkedIn and YouTube
Sam Rathling is phenomenal at driving traffic to your platform and has been teaching LinkedIn for over ten years specialising in helping small businesses and corporates to generate leads from the LinkedIn platform.
David Walsh is a ‘YouTube extraordinaire’ who has a background in martial arts winning medals all over the world before creating the biggest taekwondo production company in the world. He now works in the YouTube space and currently has 200,000 viewers.
This episode is packed with value and has some great advice on how any Martial Arts Business owner can generate leads from LinkedIn and YouTube.
KEY TAKEAWAYS
Most MA schools are using Facebook, your competition is doing the same thing as you
Observe the masses and do something different
If you want a competitive advantage and to not pay then LinkedIn is the way forward.
If you are looking to get kids into your school then heads of schools in your area are not hanging out on Facebook they are hanging out on LinkedIn
Linked in is the most effective place to gain organic reach but you must have a good profile and look the part and then it’s about building your network.
LinkedIn is a very different platform and is a massive opportunity for Martial Arts Business owners.
YouTube
If you produce great content then your presence can grow organically.
Anything you want to film can be done using your phone and it’s important to focus on good audio.
If you want to find out how to do anything you go to YouTube
If you post videos on YouTube it will help people to see what your Martial Arts school is like.
Be consistent in your posting and share great content.
It can be helpful if you have a series of videos that people can move through.
BEST MOMENTS
‘LinkedIn is the perfect place to target the people who have a gatekeeper in place at work’
It’s about thinking differently’
‘We forget that people on LinkedIn are a different demographic’
‘If he’s not watching your video whose video is he watching?’
VALUABLE RESOURCES
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
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CONTACT METHOD
http://www.mabusinessmastery.com/
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