Facebook Tip - A Trick That Will Help You For Free

Most people use Facebook to post pictures or chat to their friends, but there’s a whole world of untapped potential there too, especially if you want to promote your martial arts school!

Gordon has a wonderful tip for all you Facebook users; one that’ll help you to boost your school’s visibility in no time. It’s simple, quick, effective, ingenious, and best of all free to use. Listen in on this week’s show to find out what it is...

Key Takeaways

• Facebook’s algorithm loves a share, a like/love and a comment. All of these engagements have a points value to them, that contribute to the algorithm.
• Facebook uses its algorithm to determine whether a user has engaged with your content previously in any way. If they have, your content will be better served to that user.
• The reason the same people seem to Like and Comment on your posts again and again, is because of the algorithm. The more they engage, the more they’ll see your posts.
• A thought-provoking topic, boosted to your fans, will kick-start engagement. This will, in turn, cause your content to be seen by your fans.
• Post a picture of the children you teach, lined up in a row, and then message your users to tell them to interact with the pictures of their children. Once the parents have commented about how much the school means to them, you can change the headline of the post to a more ad-centric one, in order to turn their comments into testimonials.
• Competitions are an easy way to get your fans to engage. Offering a prize in exchange for likes and shares will get those fans clicking in no time!

Best Moments

’This tip will help you to think about using Facebook a little differently’

’Sharing is massive!’

’The reason they’re not engaging is because they can’t see it. The reason they’re not seeing it is because they’re not engaging. It’s crazy!’

‘It’s understanding the algorithm and the way to play the game’

Valuable Resources

The Martial Arts Business Podcast

Bullied To Black Belt

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

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