Friday Sep 14, 2018
Facebook - Leaving 90% of leads on the table and how you can convert them
In today’s episode, Gordon dives into Facebook marketing and how you too, can super-charge your martial arts business simply by learning how to master the art of Facebook advertising. Discover how 90% of the interest and engagement you’re currently getting on Facebook is getting mopped up by your competitors.
Gordon shows you to quickly and easily plug and play with Facebook marketing, nurture your audience, increase your exposure and open the door to a phenomenal return on investment. Hear how to constantly and consistently push out valuable content online, in order to see your influence grow and build a following that you can nurture into future students.
Knowledge is not power, applied knowledge is power”
KEY TAKEAWAYS
- Use Facebook like a real marketer and stop trying to get your leads for free. If you learn it correctly and leverage Facebook marketing you will be way ahead of the competition. You’ll be able to target people’s pain and attract the masses to your school.
- Focus your Facebook marketing on those that engage with your post, but don’t take action. Keep putting out value to your audiences timeline until they buy.
- If you play the right game with Facebook and know your audience you’ll increase your engagement and grow your student base.
- Target a £20 conversion to getting a new student into your school, then look at the lifetime value of a student. This can be over £7000 ROI. Start considering the lifetime value of your students and play the long game with your Facebook marketing.
BEST MOMENTS
“It does now cost more money to advertise on Facebook, but it’s a good thing overall because the ROI is still ridiculously cheap if you do it right”
“Don’t keep selling, keep sharing. Share the story of your school and over time you’ll start to see engagement”
VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts
Facebook Online Bootcamp with Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com
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