Exchange Time For Money, Or Money For Time

In today’s episode, Gordon dives into the time vs money scenario and asks you, do you value time over money? Are you exchanging time for money or money for your time? You need to understand both if you want to run a successful martial arts school.

If you want to scale your school and go full-time, franchise or grow to 400 or so members, you need to know how to market your school. It's easier now more than ever to make money and now, Gordon shows you how.

KEY TAKEAWAYS
1. Exchange Time For Money - This is your hustle, going out making it happen and being seen and heard. In this busy marketplace, you need to dominate your area with your marketing and position yourself in your audiences mind's eye every day. If you've got no money to market you'll need to exchange your time for money and get out there and market your school. This could even be putting a day aside and offering free PE lessons to local schools and giving them a mind-blowing offer. You're exchanging your time for business growth.

2. Exchange Money To Save Time - Place the biggest value you can on your time, it's the most precious thing you have. Always attempt to value time over money because you can't get it back. You can leverage social media with live streams and reach thousands of people at once. You can also use staff and outsourcing to save you time and end up with a better result in the end.

• You need to dominate your market and get out there and do it. In the beginning, when you have nothing you need to leaflet, market and go door to door to drum up business. You can go around, business to business and make them a phenomenal offer because you are your biggest asset.
• Most people value money over their time because they fear not having money. This is incorrect because when you don't have money you're more creative and you'll work harder to make it work.
  
  
• There's a different thought process to valuing your time over money. This will help in growing, scaling and learning the art of leverage.

BEST MOMENTS
“A lot of people are sitting there waiting for stuff to happen, rather than going out there and making it happen”
“Your audience needs to know you're there when they are looking to solve their pain.”
“Deliver a world-class assembly and inspire kids to come and join your school.”
“Create no-brainer offers, something your audience simply can't refuse. “
“Consistency breeds results. You can't market one day and not market the other.”

VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts

ABOUT THE HOST
Gordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD
Website - http://www.gforcemartialarts.com

See omnystudio.com/listener for privacy information.