Content Variety is KING on FB

Welcome to another episode of The Martial Arts Business Podcast. In today’s episode, your host Gordon Burcham explains why content variety is KING when marketing your business on Facebook, growing your reach and sparking engagement from your audience.

Learn how you too, can use Facebook to super-charge your Martial Arts business, target your ideal customer and generate an infinite amount of leads, simply by doing something different, posting valuable content and serving your audience. Do all this and you will easily grow your school and increase your sales.

KEY TAKEAWAYS

• Facebook. This is a great platform to market your business.
• Variety. When advertising, you have to have variety. Do not be stagnant. You will want to impact the people that you are targeting. The trend in social media these days is that content is somewhat the same. All same, they just change the picture or something but most of the time, it is all the same. You have to be different. Your content must be different from those businesses with similar advertising contents.
• Make a noise in social media. Everybody wants to get the piece of the pie. You have to cut through that noise by being different.
• Consistency. You have to be very consistent. Post 3 or 6 times a day. It is okay. You are not spamming, you are trying to keep your business in the social media to gain an audience and target audience.
• Videos. This is number one in marketing. You have to post videos that will not only promote sails but videos that tell stories about your business. About your program. You can also do live videos, testimonial videos.

• Impactful. Do something different. Be impactful. All business just post sales advertisement. Don’t do that. You must give a different feel. Get their attention. Spice it up, not just selling. Your page is your television, be mindful of what content you show to people. It should be fresh and exciting to look at too.
• Mix marketing. Leaflets, posters, visiting schools and communities, etc. You must do all these. Not just on social media. Your reach will grow with this technique. Remember that you will lose a lot of people if you keep on repeating your type of advertisement. Be more creative. Make time for all of this for your business.
• New leads. Do all this and you will gain more leads and turn them into sales for your business.

BEST MOMENTS

Definition of insanity is, trying to do the same thing and expecting a different outcome. Marketing is so important. It is not just marketing, it’s how you market. If you want to have a much better marketing machine, you need to have a much better marketing mix. Without understanding marketing to this degree and changing it and continue into the same thing, you going to end up getting lost and left behind. I don’t want that to be you. To get something different, you got to do something different.”

VALUABLE RESOURCES

Gordon Burcham - The Business Of Martial Arts

ABOUT THE HOST[Text Wrapping Break]Gordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

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