Wednesday Jun 05, 2019
An Essential Strategy to Create More Leads on Facebook
If you’re still stuck in traditional marketing strategies, then it’s time to sit down and re-evaluate if they’re actually giving the best outcomes. For your Martial Arts School to start skyrocketing, you have to master the art of online marketing.
So, in this episode of Martial Arts Business Podcast, Gordon shares excellent strategies and steps that you can incorporate in your own business. Remember that people can quickly get sick of your gimmick if you come forward to pushy about selling. Start learning about content marketing; it’s cheap, increases your followers, and promises more significant sales numbers. Gordon also introduces the concept of Know-Like-Trust (KLT). Discover how this can help and more when you tune in.
KEY TAKEAWAYS
- The behaviours of people have changed through the years because of digital innovations, so we have to keep up. There will be new platforms emerging, and the algorithms for search engines and other social media sites have been ever-changing.
- Why do we need to do content marketing more than ads? People like it when they are given choices on what to consume (listen, play, read, watch, etc.), rather than they are pushed to do something they don’t want (i.e. pop-up ads).
- It’s more appealing to people if they know that they have used their free will to decide on what to click.
- KLT – People will buy from someone who they Know, Like, and Trust. To achieve this, they have to keep seeing you WITHOUT being too pushy.
- Make sure that the content you post has a call to action, not just trying to sell. Example: What results are the students getting? How fun is the experience? What are the benefits?
BEST MOMENTS
- “You’re gonna have to be persistent, be disciplined, and have consistency with what you’re doing, but then, you’re gonna have some results from it.”
- “Content marketing is the cheapest and fastest way that you’ll get your message out there.”
- “People buy the results.”
VALUABLE RESOURCES
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
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