Friday Apr 26, 2019
10 Facebook Fundamentals That Will Help Market Your M.A. School
‘You need to create a fire and keep it going’
How can we use Facebook successfully?
It is like any platform it is continually evolving and being able to use it to market your business effectively is vital
The more money you spend the more people you reach, the more you reach the more people will take action and make an enquiry. The more enquiries you have the more bookings you will have and in turn the opportunity to turn those prospects into customers.
Listen in now to hear the 10 fundamentals that will make the difference to your MA Business.
KEY TAKEAWAYS
- Create engaging content
Create content that engages your prospective client
The content on your pages should inspire, motivate and create intrigue, debate, questions and conversation.
- Regular posting
How regularly are you posting? On Facebook a few hours ago is equivalent to last week.
You can schedule posts for the whole week to ensure that posts are regular. This can be supplemented by extra videos and posts.
- Mixing content
Content should be a mix of video and pictures. Pictures create comments but they are reactive often without substance.
Video creates a stronger connection because 85% of our communication is non-verbal.
- Real content
People should see content as authentic and real as this will help to establish a connection. What they see on the video should be the same as when they actually visit your MA school.
- Consistency
Consistency is the key to everything
What are you doing to make sure you are consistent across all areas of your business.
You need to be consistently consistent
- Spam
You can’t spam on Facebook be out there as much as you can.
Concentrate on getting out there and being seen because if you don’t someone else will.
The only way people will come is if they trust you
- Retargeting
You create content and engagement and from this, you can retarget the people who’ve engaged with more content.
- Fun content
The content you share should be fun not fighting
It must be inviting, fun and help people to be inspired, to think they can do it.
- The importance of live video
Live video is about no filters and presenting an authentic view. Prospective customers can see exactly what is going on and can see what to expect.
- Share
Share your results, share your successes. You can showcase your students sharing their journey and results. This is key to your strategy.
Success creates leads, results create leads
BEST MOMENTS
‘Live video is the cheapest thing to promote and gets the most organic reach’
‘You are retargeting those who are interested’
‘People are sick of the bullsh#t’
‘You can remove the barriers with video and create a deeper connection’
‘They feel like they know you on a personal level’
‘Wear your heart on your sleeve, people love that’
VALUABLE RESOURCES
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
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CONTACT METHOD
http://www.mabusinessmastery.com/
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