Martial Arts Business Podcast

Instagram Expert Training with Chris Taylor

Instagram is by far one of the most popular social networks on the planet, but what if you’re the kind of user who doesn’t really use it to its full potential? How can this incredibly popular network help you to further your own brand?
In this very special episode, Gordon is talking all things Instagram with expert, Chris Taylor who talks about his unorthodox Instagram journey, and the ways in which you can use it to energise and grow your business and brand.
Key Takeaways
Chris’s Instagram journey was somewhat unconventional. Instead of only documenting his success, he also showed people the failures, which drew people in, eager to see the entire entrepreneurial business journey up close for once.
There are over 2 billion active users on Instagram, which means that your target audience is definitely there somewhere.
Engagement is the fundamental key to Instagram success. People like to think that you are accessible, so interaction is vital to growing and keeping your audience.
Chris has adopted a back-to-basics approach to Instagram education that takes in three key areas: Account growth, content, and monetisation.
Instagram’s many features may seem overwhelming at first, but by using it each day, and developing your muscle memory for the network, you will eventually develop a natural ability to recognise which feature fits the content you are creating.
Account growth comes through targeting the customers who fit your message. Make sure you use locale targeting, and get yourself in front of them whenever possible.
Content is all about regular documentation of your day. Keep documenting and share often. Instagram content is dominated by stories, so build your story each day.
Try and grow your account by interacting with ten new people a day. Interact and build a conversation. Try and add ten to fifteen new pieces of content each day. Show people that what you do is world class.
Best Moments
"Simplifying Instagram to make it profitable for your business”
“I wanted to be different and show people that crap that goes on”
“You’ve got to understand whether you can actually help them”
“This is a pull, not a push”
“Content is dominated by stories”
“We’re in a world now where if you don’t ask, you don’t get”
Valuable Resources
The Martial Arts Business Podcast
Martial Arts Business Mastery
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become a Black belt in Business
Learn -Develop - grow and you will succeed
CONTACT
http://www.mabusinessmastery.com/
support@mabusinessmastery.com
See omnystudio.com/listener for privacy information.

Paying in Full Options, Should You be Doing this in your Martial Arts School?

Today Gordon is talking about ‘pay in full’ options for membership at your Martial Arts School
Over the years Gordon has been anti paying in full for a year’s membership for a number of reasons but he’s come to realise you can do this in a very congruent way in your martial arts school.
In this episode, he shares how the mindset of customers has changed and why Martial Arts Business owners need to adapt their strategies to meet changing mindsets and continue to serve their customers well.
KEY TAKEAWAYS
We know as Martial Arts teachers people are different from how they were 5 years ago, we are much more a pickup and put down society.
Now you are battling parents mindset where they think it’s ok to start something and then quit.
The reality is people are very flippant and very up and down, as school owners, we have to think differently.
We don’t have a world of winners anymore and it’s a problem.
Most Martial Arts schools have people leave during the year because of the current mindset of people.
If all your customers paid in full with a discount for doing so then you would have fewer people leave or find excuses to not attend.
If you were able to get all your clients to pay in full you would need to be disciplined about paying bills for the year and putting aside the money for wages and other commitments.
Is paying in full a bad idea? No, but it’s all about what you as the Martial Arts business owner do with the money and your discipline.
BEST MOMENTS
‘It’s easier to not quit if you’ve paid’
‘It’s such an exciting time to be part of martial arts’
‘It’s about trying to serve your customers’
‘Many people have had an issue with the “paying upfront with a discount model’’
VALUABLE RESOURCES
Martial Arts Business Podcast
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become a Black belt in Business
Learn -Develop - grow and you will succeed

CONTACT METHOD
http://www.mabusinessmastery.com/
support@mabusinessmastery.com
See omnystudio.com/listener for privacy information.

Believe in your value! Interview with Matt Elwell, Founder of The Elite Closing Academy

What do you believe in?
We can’t sell when we don’t believe in what we’re offering. Believe in yourself, your talent, your services, so they could also believe in you—therefore, enrol in your MA school!
In this episode of the Martial Arts Business Podcast, Matt Elwell, the ultimate expert in making sales and closing deals comes back to the hot seat just to say, “Believe in yourself!” That’s right, quite basic, if we’re being honest, but it’s the most difficult and complex thing to do, especially if we lack confidence and refuse to defy the norm.
Your martial arts business can compete with others and excel to the very top…believe them. Tune in as Gordon and Matt share some great point regarding this topic. They also discuss topics around pricing, MA training, and many more. Tune in now!
KEY TAKEAWAYS
50% of all trainings revolves around your mindset and a set of beliefs. If you believe that your talent, your service, is worth the price you presented, then there won’t be a problem, since people can see that you believe in yourself—people buy that.
Being certain on what you can do for yourself and for your clients can go a long way. People trust you easier when they see credibility. Let your belief drive them to cling to their own beliefs.
Matt advises that you choose a pricing range that works for you. It is only then that you tweak it for maybe a chosen few people for a limited time, if it becomes difficult to operate. Always make people believe that what they’re investing in will result in their career or personal growth.
Also, in for your team to perform their very best, they have to feel that you believe in them. Encouragement and understanding are important since they’re with you on your journey to grow your martial arts business.
BEST MOMENTS
“The downside of having inherited beliefs is we never challenge them.”
“We have massive value but pricing it is a huge problem.”
“When you carry that level of certainty within you, and someone challenges you on it, you’re up for being challenged.”
“Repetition is the mother of all skills.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE GUEST
Matt Elwell, CPLP, is the Co-Founder of The Elite Closing Academy, the No. 1 authority on Possibility Thinking, and the Creator of “Open With A Close.” He has been in sales since he was 17, and he has also run his own seven figure business. Right now, as a Possibility Coach, has been mentoring people on how they could grow their business by learning the skill of closing.
The Elite Closing Academy - https://www.eliteclosingacademy.com/
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listener for privacy information.

How Martial Arts School Business Owners can Generate Effective leads from LinkedIn & YouTube

‘It’s about positioning yourself in the right place to attract the clients you want’
Gordon joined by two extremely wonderful human beings who share their strategies for LinkedIn and YouTube
Sam Rathling is phenomenal at driving traffic to your platform and has been teaching LinkedIn for over ten years specialising in helping small businesses and corporates to generate leads from the LinkedIn platform.
David Walsh is a ‘YouTube extraordinaire’ who has a background in martial arts winning medals all over the world before creating the biggest taekwondo production company in the world. He now works in the YouTube space and currently has 200,000 viewers.
This episode is packed with value and has some great advice on how any Martial Arts Business owner can generate leads from LinkedIn and YouTube.
KEY TAKEAWAYS
LinkedIn
Most MA schools are using Facebook, your competition is doing the same thing as you
Observe the masses and do something different
If you want a competitive advantage and to not pay then LinkedIn is the way forward.
If you are looking to get kids into your school then heads of schools in your area are not hanging out on Facebook they are hanging out on LinkedIn
Linked in is the most effective place to gain organic reach but you must have a good profile and look the part and then it’s about building your network.
LinkedIn is a very different platform and is a massive opportunity for Martial Arts Business owners.
YouTube
If you produce great content then your presence can grow organically.
Anything you want to film can be done using your phone and it’s important to focus on good audio.
If you want to find out how to do anything you go to YouTube
If you post videos on YouTube it will help people to see what your Martial Arts school is like.
Be consistent in your posting and share great content.
It can be helpful if you have a series of videos that people can move through.
BEST MOMENTS
‘LinkedIn is the perfect place to target the people who have a gatekeeper in place at work’
It’s about thinking differently’
‘We forget that people on LinkedIn are a different demographic’
‘If he’s not watching your video whose video is he watching?’
VALUABLE RESOURCES
Martial Arts Business Podcast
Linked Inbound website
David Walsh YouTube
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become a Black belt in Business
Learn -Develop - grow and you will succeed

CONTACT METHOD
http://www.mabusinessmastery.com/
support@mabusinessmastery.com
See omnystudio.com/listener for privacy information.

Your BIG Asset!

When your martial arts business grows, there will come a time in which it will become difficult for you to manage the daily operations on your own. You’ll need people to go on board with you, and, believe it or not, they’ll be a big asset that will help you in your success.
Today on the Martial Arts Business Podcast, Gordon debunks all the myths you believe in having a staff. Hiring a staff isn’t a bad decision at all. In fact, it is the best and most beneficial decision you’ll ever make as you scale up your business. If you’ve heard before, no successful business has been built by one man alone… He needed help at some point, may the support be psychological, financial, emotional, etc.
So, start scouting for the right team members and recognise them as your big asset. Listen in to learn more.
KEY TAKEAWAYS
Mistakes that martial arts business Do:
They think having a staff is an expense. It’s not; it’s an asset. Yes, you will spend money on them, but remember that they offer you more wealth, more freedom, and more leverage.
They pay the least amount of money and expect the most amount of work. You get what you pay for, so if you want a high-performing individual on your team, then you must recognise and offer something equivalent to the value they offer also.
They take on anyone who says who can do it without doing a background check and interviews. This is an absolute mistake, even for other industries. Check beforehand if they can do and adjust to your needs. Time and money would go straight to waste if we hire the wrong people.
People don’t train them enough. New hires probably aren’t aware of the existing work culture. It’s your duty to train them and make them feel comfortable at the workplace, so they can perform optimally.
Dictator Management. You got to inspire them to move on their own, not dictate everything at them.
BEST MOMENTS
“If you’re doing everything in your martial arts school, you got a glorified job.”
“Look at every staff member as an asset… they bring the money in, they give you more time, and they give you leverage.”
“Building teams is fundamentally the hardest part of building a martial arts school.”
“People want to go to work because of inspiring leaders.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listener for privacy information.

Martial Arts is Life, Life is Martial Arts – Pearls of Wisdom for the Journey

In this very personal episode, Gordon talks about his journey. He discusses the congruency between building a Martial Arts business and life, sharing his own personal learning and experiences.
Every day is a new chapter in the journey, a new space to learn and Gordon shares the importance of being happy on the journey and the crucial elements that we should all aspire to develop as we travel through life and build success.
 
KEY TAKEAWAYS
Celebrate - your greatest success is that you are alive, every hour is a gift. Many of us worry about the small things. You must focus on the right things
Learning and education is the key to success - If applied knowledge is the key to success and everything that we do has been done before then we can learn from other people.
Always give value - Everything is based around the value you give. If someone leaves your school it is because you haven’t given them the value they need.
Being busy - You can be busy being busy but be a busy fool. It’s about working smart and being productive. Leverage your time through being busy and effective.
Work harder on yourself - Work harder on yourself than on anything else. Work hard on all areas of your life to be a better person.
Challenge yourself every day - Do something every single day that makes you step up and grow.
Challenging yourself will increase your confidence and self-worth
You are the greatest asset in your life - You are the person who is going to make the shit happen, you are the asset you just need to learn how to do it.
You are the asset who will achieve your dreams.
Take full responsibility for everything  - You must accept responsibility for what happens in your life
Everything is a choice and every day is about choosing whether to be successful when you take responsibility.
Selling is serving  - We need to learn to sell so that we can serve more people. Learning to use great language to help people and serve their needs is a vital part of the process.
Kiss it all - Keep it stupidly simple (KISS) The most successful businesses are simple
Look at things for what they are and keep life simple, there is clarity around being simplistic in your approach.
You can’t change people or circumstance, but you can change you - You can’t change lots of elements in your life, but you can change your reaction to others, you always have a choice. When you become better and grow as a human being everything around you changes for the better.
It’s absolutely all down to you - You can control you, but you can’t control anything else.
Accepting and embracing that your life is all down to you is empowering.
Keep learning and growing and you’ll continue to succeed.
 
BEST MOMENTS
‘I hope in some way I’ve made a difference in your life; you allow me to live my dream because you listen to me – you have my absolute gratitude and respect’
‘You’ve always got to keep learning how to get to the next position’
‘It’s not ‘I can't do it’ its I haven’t learnt it yet’
‘Focus on the now, the gift we have right now’
 
VALUABLE RESOURCES
Martial Arts Business Podcast
The Elite Closing Academy
  
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
 
Learn How to Become a Black belt in Business
Learn -Develop - grow and you will succeed
 
 
CONTACT METHOD
http://www.mabusinessmastery.com/
support@mabusinessmastery.com See omnystudio.com/listener for privacy information.

How to Enrol More Students – This Powerful Strategy Works!

‘Often those booked in a for a trial don’t turn up because they don’t know how great you are and don’t know what your school can offer’
Gordon explains how to enrol more students in this ‘must listen’ episode for any Martial Arts School Business.
People buy ‘the experience’ and customer service, Gordon shares in detail how you can provide these effectively building rapport and a relationship with potential new students. If you want people to know what you can offer at your MA school and enrol more students then listen in now and build your customer experience.
KEY TAKEAWAYS
Lots of schools book people for a trial and do nothing else, but there is so much more you can do to increase your conversion rate and increase numbers at your school.
A common reason for not showing up is fear and it’s vital to put in place a process that will nurture students.
Make the call - Make sure a call is made to every booking building rapport and finding out why they want to attend, what are the reasons?
You need to make sure you’ve answered all of their questions, lowering fear and building more certainty.
End the call asking for 48 hours’ notice of rescheduling or cancellation, this encourages the potential new client to make a commitment to attend.
Send the welcome video - This is easy to create and establishes a further connection as they now know who the instructors are and what the school looks like
Messaging - 24hours before they are due to attend send a text message outlining how much you are looking forward to meeting them
At the door - The first 3 to 6 seconds are vital, the meet and greet is the beginning of the customer experience.
You must establish a connection as soon as they come through the door
Introduce them to the team and then go through how everything works including a time table and outline of the pricing system prior to the class.
Providing a price structure prior to the class enables the client to see and feel the value.
When they are in the class if the experience and value are good then the pricing becomes irrelevant.
Conversion - You’ve met their needs and wants, they’ve had a great time, they know the pricing structure and now you close the deal.
If they don’t join it is because they have not seen the value, it's not ever because it’s too expensive or they can’t afford it, it’s because you haven’t shown them the value.
People make excuses because of fear and it’s important that you help them get over those fears.
BEST MOMENTS
‘The objective of the process is to get them to come through the doors of your school’
‘Remember when you are teaching a class it's built around the needs and wants of the client’
‘If they have an objection, you must keep going back with questions to solve the problem’
VALUABLE RESOURCES
Martial Arts Business Podcast

ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become a Black belt in Business
Learn -Develop - grow and you will succeed

CONTACT METHOD
http://www.mabusinessmastery.com/
support@mabusinessmastery.comSee omnystudio.com/listener for privacy information.

Sell and Serve with Your Heart

‘Challenge your thinking about your sales process and your patterns, how big is your gap to being an elite sales closer?’
To become a better school owner, sales and closing are important skills that help MA entrepreneurs serve their customers more fully and change their lives.
When the sales process is clear, logical and optional for people that need what you do closing a deal becomes a pleasure.
KEY TAKEAWAYS
I believe in humans and I believe you must sell and close with your heart.
I connect logic and emotion to your sales process.
It’s about using great language to help them make a decision they can’t make on their own.
The place you are coming from is serving.
Serving is selling, selling is serving.
Before you can sell and close you have to understand why you are doing it - you’re doing it to serve more people.
There is a ripple effect when you help develop and transform an individual’s life resulting in positivity for others around them.
The best place to start is with your own journey and when you become a better person through MA you have a duty to share.
I have a formula that I teach at my academy based on;
Awareness
Attitude
Action through technique
Asking powerful questions
You have to challenge your mindset and thinking.
You must have higher-level thinking and be professional and consistent in your sales process.
It always starts with an attitude and understanding of what you are trying to achieve.
Get really good at asking questions that begin with ‘what’ There is immense power in this question.
How easy is it for someone to buy something they want? the important thing for you to find out is why they want it.
BEST MOMENTS
‘If it's not right for them it's not right for them’
‘2 important words ‘what else’ - the words that follow this will be the truth and you will then be able to serve them’
‘My language is at a much higher level now after working with Matt.
VALUABLE RESOURCES
Martial Arts Business Podcast
The Elite Closing Academy
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become a Black belt in Business
Learn -Develop - grow and you will succeed
CONTACT METHOD
http://www.mabusinessmastery.com/
support@mabusinessmastery.comSee omnystudio.com/listener for privacy information.

L.E.G.I.T The Martial Arts Growth Formulae

Learning how to become a black belt in business is now easy. Thanks to Gordon!
In this episode of the Martial Arts Business Podcast, Gordon shares his own Martial Arts Growth Formula—L.E.G.I.T. It stands for Lead Generation, Effective Prospect Process, Great Conversations, Increasing Your Sales, and Total Added Value. All aspects are important so make sure you don’t miss a single one and you know how to handle each effectively.
If you’ve acted each part of the process, then you’re good to go! It’s now quick and easy to scale up your martial arts school. Remember that you can only serve someone if you know what they want, what value you can contribute to them. Every successful business starts small. Listen in how you can grow your martial arts business today.
KEY TAKEAWAYS
Lead Generation. Create leads consistently whether it be from free or paid marketing—better if it’s a mixed of them. For every program you offer, there will be a way of marketing suitable for solely it.
Gordon’s hot tip: Log even the inquiries in the customer relationship management (CRM) system!
Effective Prospect Process. Check how many contacts and engagement have you made. How many are meaningful and can only be useful among those? What can be improved so we increase the number?
Create connections and be clear on what you’re selling.
Great Conversations. Effective conversations result in conversions. Assure them you’re the best option who can give what they need. Learn how they converse.
Increasing Sales. You need money to make all you want to offer to your clients possible. Track your sales and projections. 
Total Added Value. Create raving fans and followers. Always give your best in providing service. When they get more than they expected, they share that happy feeling with other people.
BEST MOMENTS
“When you’re really clear about the process, you’ll be able to make a much more effective plan.”
“That’s what business is about… it’s about squeezing it down. It’s about becoming more effective in the gaps.”
“Create connection; create the rapport.”
“It’s our duty to know what’s the logical next step for them.”
“Find out what they need and give it to them.”
VALUABLE RESOURCES
Business Mastery – Tony Robbins
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listener for privacy information.

3 Essential Processes to Grow Your Martial Arts School

Welcome to everyone listening across the world, in this episode Gordon is sharing the essential elements to running and consistently growing your school.
He explains in-depth the elements and steps that must be fulfilled consistently to ensure you have a constant stream of leads for your Martial Arts School.
These are 3 obvious elements and simple but are you consistently doing them?
KEY TAKEAWAYS
The 3 vital elements that must be actioned constantly are;
Leads
Customer service
Trials
The most important part of any business is to get consistent leads. no business can survive without leads to bring new people into the school.
You must have a good presence across various marketing platforms and these elements must be up to date.
Make sure the marketing on any day is across varying services and that targeted programs are directed to where the potential clients are spending their time.
To create the leads, you must make conscious decisions about what you are marketing and who it is targeting.
You need to change offers and promotions every month in order to trigger the potential client to take action.
Understand where leads are coming from and who you are talking with, to enable efficient tracking.
Getting the lead is hard but when they get in contact with you they are making the first step, you must follow up.
They contact you -then what?
You need to create rapport, It's all about them and you have the first 3 seconds to make a good impression.
You need to know why they are getting in contact how can you help them.
The reality is, it is easy to get someone in your school if you know why and what they want.
Serving your customer is about creating an experience, you’ve got to make them special because they are.
You are feeding their need and giving them what they want
If you are not getting the results, the results are telling you are not doing enough, so take more action.
BEST MOMENTS
‘Mixing it up helps them to engage with you because they keep seeing you’
‘Track and measure daily, you can’t wing it and every element needs to be constantly tweaked and adjusted’
‘Show them how they can be part of what you have to offer’
‘Have clarity around what you are offering and the options’

VALUABLE RESOURCES
Martial Arts Business Podcast
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become a Black belt in Business
Learn -Develop - grow and you will succeed

CONTACT METHOD
http://www.mabusinessmastery.com/
support@mabusinessmastery.com
See omnystudio.com/listener for privacy information.