Martial Arts Business Podcast

Training Programs

Training programmes can enhance your school and help your members grow and develop. In today’s episode of The Martial Arts Business podcast, Gordon explains the value in transforming your classes into programmes and giving your members natural progression.
KEY TAKEAWAYS
Changing the way you structure your school, transforming classes into programmes. Programmes give your member a clear route of progression and help them work towards the desired outcome.
By investing in beginner, intermediate, and expert level 12 month programmes you will be able to upsell your members onto the next programme and increase how long they stay with you. People seek progression from one programme to the next because it’s the next logical step and helps them grow and develop.
A leadership development programme enables your members to grow, and evolve into becoming leaders, teachers, coaches and assistants within your school. Programmes can help to develop many more skills outside of martial arts.
BEST MOMENTS
“Aim to offer 12-month programmes instead of individual classes. Programmes offer development and directly solve the needs of your members”
“Programmes are hugely different to classes and they’re much more powerful.”
“We have three levels of programmes, Kickstarter, the accelerator programme and the black belt development programme.”
“Shifting your focus from classes to programmes changes your philosophy in your school.”
“Having your junior leadership program in place is massively empowering.”
VALUABLE RESOURCESThe Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial ArtsSee omnystudio.com/listeneSee omnystudio.com/listener for privacy information.

Selling is serving

Fear of sales comes from the fear of rejection. In today’s episode of the Martial Arts Business podcast, Gordon explains the serve, sale, close formula to growing your school, retaining more members and increasing your revenue. Learn why you never have to sell if you provide world-class service, how to overcome the fear of selling and why by focusing on selling you’re not a ‘sellout’.
KEY TAKEAWAYS
There’s often a fear around selling in the martial arts industry as for members it’s most likely a hobby. The fear comes from rejection and school owners don’t want to have awkward conversations, close a deal and become a ‘sellout’ but with the right mindset and energy selling becomes easy.
Learning the art of sales enhances your life in business. Selling your world-class service doesn’t make you a sellout, it makes your business money and helps you grow.
If you’re passionate about martial arts you can sell from the heart and selling actually becomes serving. Selling starts with being interested in a human being, trying to find out what they desire and finding a solution for them. When you understand this you never have to sell because you’re always serving.
The serve sale close formula teaches you to start a sale with world-class service. In martial arts schools the sale takes place on the mat, you’re actually selling the experience, you’re building a rapport and you’re serving them at the highest level.
Retaining existing members is also a sale based on service you want to keep your members engaged and sold on the next logical step to progress their martial arts.
BEST MOMENTS
“Your energy is massively important when selling.”
“If you fear selling, you will never sell.”
“Selling is actually servicing your clients”
“Instead of selling, just aim to have a beautiful conversation with someone”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listene
See omnystudio.com/listener for privacy information.

Introducing Systems Into Your School

Systems run businesses and business owners run the systems. Join Gordon as he dives into the systems and operations you need to take your martial arts school to the next level. Learn how to automate processes, generate more time money and freedom and evolve your business.
KEY TAKEAWAYS
Putting the right systems and operations in place you will generate more money and freedom and your business will be able to be run quickly and smoothly by your team.
The right systems can revolutionise your martial arts school. Sales systems help you track revenue, customer service and marketing systems help you communicate with your members and generate new leads. Recruitment systems will help you to build your team and onboard new employees.
Too often peoples systems are in their heads and on simple spreadsheets, CRM systems help to automate processes and digitise all of the things a school owner is keeping locked up in their head.
If you’re reactive in your business approach you’re not following a system. Great systems are automated processes that make key functions in your business earlier.
A CRM system is like having an employee that can automate communication to your members, automate payments and give you an income projection for your business month on month.
BEST MOMENTS
“Systems run businesses and people run the systems.”
“There's a few systems that you need. Number one is definitely a sales system.”
“Systemising your business will allow you to grow and evolve.”
“If you've not got a CRM system, get one and go through the pain of learning and it will be the best decision you’ve made to help your business.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listene
See omnystudio.com/listener for privacy information.

Interview with founder of Banks’ Martial Arts Academy, Thomas Banks.

Join Gordon as he interviews the owner of Banks' Martial Arts Academy with over 600 members, Thomas Banks. Together they discuss what it takes to start, grow and scale a martial arts business, how systems and operations can help to build your business and why focusing on your own vision and providing your members with world-class service is essential to success.
KEY TAKEAWAYS
It becomes easier to sell and gain more members when you have a packed timetable of popular classes and you can diversify the types of classes later on, you need to smell what sells and teach the popular classes in the beginning to build your school.
People don’t care about titles or achievements, they only care about the service you’re providing them. Focus on changing their life through world-class service and you will grow your martial arts school.
To become a much bigger school you need systems and operations. Building a world-class martial arts brand with excellent service is great but you need systems to scale. Members need to be able to book onto classes online, owners need a CRM to track customers, revenue and successfully community with students.
You need to have a vision and a purpose because when you’re clear on that you have the reason you need to create your own reality and drive your business forward which is essential to motivating your staff to bring in more revenue and produce an excellent service to your members.
Always focus on yourself and what you're giving back to your students rather than what everyone else is doing. Aim to look at others that are doing well and add to your school to improve and grow.
BEST MOMENTS
“If you build it, people will come.”
“I decided to switch my method of teaching and sales picked up, I was selling more and more.
“You need to smell what sells, teach what’s popular and add on the other stuff later.”
“When people have graduated to black belts we’ve then put them into other programmes and now they’re all teaching”
“Not having systems in your school from the start is a massive blocker when it comes to growth”
“Too often martial arts can be a secluded world where you feel alone.”
“Money is to have the freedom to spend as much time as you want with your family.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listene
See omnystudio.com/listener for privacy information.

Selling is a Skillset You Can Learn

You don’t have to ‘sellout’ to increase your revenue. Join your host Gordon as he explores the art of selling, how to create a sales mindset in your martial arts school and why your members are screaming out for the opportunity to purchase more from your programme. Learn how to overcome the stigma of selling, sustainably grow your business and become a black belt in business.
KEY TAKEAWAYS
One of the most important skills in generating revenue for your school is the language that you use. Too often people at the top of their game in the martial arts world know little about sales and the money that’s in the industry
There's a stigma attached to sales in martial arts, but It's massively important to the stability, success and longevity of any business. If you want to grow your business sustainably, create a legacy and lasting wealth for your children you need to embrace sales.
The illusion is that you have to sellout to earn a lot of money when in reality all you need to do is learn how to sell. You can increase your sales without having to reduce the standards in your school.
Selling is a skill set just like martial arts and people are investing in your programs to get a result. You can create opportunities within your school for sales such as workshops, events, merchandise and courses. It’s simple to create and the natural next step for your members.
BEST MOMENTS
“Selling is seen as this dirty word, this sellout word, but it doesn't need to be.”
“If you can learn to make money within your martial art school whilst also providing a world-class service and teaching outstanding martial arts, you can be a millionaire.”
“Keep learning, developing, and growing, and you will become a black belt in business.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listeneSee omnystudio.com/listener for privacy information.

Mindset Fundamentals And Overcoming Fear

Everything in business and in life is mindset and it’s the key to success. Discover how to overcome self-limiting beliefs and fear to take your business to the next level. Learn how to shift your mindset and build your foundation to success in today’s episode of The Martial Arts Business podcast.
KEY TAKEAWAYS
Every single person on the planet has the ability to achieve anything that they choose and the difference is the mindset around that. There are two things stopping you from taking your business to the next level and that is belief and fear.
We're all the same. We all breathe the same air. We all bleed the same colour and we all have 24 hours in the day. The difference is in our lifetime and what gets us from where we are right now to where we want to be is all mindset. It’s the common link among all like-minded and successful people.
How do you form a belief? Belief is repetition and by repeating something often enough, you will become it. To build your belief you need to do one thing every day that scares you.
Fear is not real, it is false evidence appearing real. We are only born with two fears, every other fear is just borrowed from experiences and the people that we serve. The only way to overcome fear is to meet it head-on and feel the fear and do it anyway.
Have the mindset that you never fail. You have a win or you learn and if you’re making a decision to feel the fear and do it anyway how much more successful would you become?
It’s in moments of decisions that you create your destiny. Fear and disbelief will always be there as it’s fundamental to our growth, to our belief systems and for us to move to that next level in our lives. You have to make decisions and take action because once you take action, you'll feel free.

BEST MOMENTS “Mindset has been the biggest fundamental shift in success for myself as a martial artist”“You can remove fear by jumping into it and facing it head-on.”“The most important story in the world is the one you tell yourself every single day.”“Inspiration comes from within and is also borrowed from others’ success.”“If you're growing, you feel alive.” “We're winning, we're learning, we're growing, we're evolving and that's what life's all about.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.Learn -Develop - grow and you will succeed.
CONTACT METHODG Force Martial ArtsSee omnystudio.com/listeneSee omnystudio.com/listener for privacy information.

Gaining Strength and Motivation After Losing Everything - Interview with Carl Denne

The pandemic and lockdown has been tough for all business owners and the fitness industry has been no exception. Join Gordon today as he speaks to Carl Denne who shares his inspiring story of how after losing everything he was able to rebuild his martial arts business and with the support of his mentors, created a brand new studio during the pandemic. They discuss finding the strength to rebuild a business, the importance of surrounding yourself with like minded people and how they can help pull you up in times of need.
KEY TAKEAWAYS
You may face challenging times in business, and could even lose everything you have worked for. Losing everything you had and having to rebuild everything from the beginning again is a challenge that will make you stronger. Strengthening your business through a pandemic is a huge achievement. You have taken your business to a new level through the hardest time many entrepreneurs will have ever faced.
Having people in your life who are direct and honest with you can help motivate you. You need to have people pull you up in the right direction rather than holding you back by trying to protect you from failure. When something feels right to you, you will know and you will run with it.
Having people on the same level as you or slightly further ahead than you can help inspire you. Discussing your business with others in a similar industry can help you identify areas of your current model that need tweaking. Having people identify areas of your business model that are excelling can be really motivational, and give you the confidence boost you need.
Surround yourself with positive and like minded people in all aspects of your life. It doesn’t matter what class or sport you partake in, you will always be surrounded by people who want to do the same thing as you. By being around people that understand your passion as a business, this will help you streamline your business and excel.
BEST MOMENTS
“I very quickly went through the ranks within the fight team.”
“It was pain like i’ve never felt.”
“This felt right.”
“I probably would have had a full on meltdown in lockdown if it wasn’t for this.”
ABOUT THE GUEST
Carl Denne Founder and Chief Instructor of HKA, I have been teaching kickboxing for over 20 years and running HKA since 1998. At Hastings Kickboxing Academy (HKA), we have put together different programmes for children, teenagers, and adults to help with their development, general fitness, and confidence. All while increasing their strength, performance and building their self-esteem. HKA is a family run business dedicated to the community. We give our time, experience and knowledge back to our students and help them become the confident leaders of tomorrow.
VALUABLE RESOURCES
Facebook Business
Gordon’s Book
Gordon’s Website
ABOUT THE HOST
Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age.
In 1998, in the midst of his competitive career, he launched his own dojo, which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry.
He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
CONTACT METHOD
Gordon’s Facebook
Gordon’s LinkedIn
Gordon’s TwitterSee omnystudio.com/listener for privacy information.

”I Just Wanted to be a Martial Artist” - Interview with 7th Degree Black Belt Master; Matt Fiddes

Today, Gordon is joined by one of the most respected experts in the martial arts world, 7th Degree Black Belt Master in TaeKwonDo, a former security guard for Michael Jackson and PT to the stars, Matt Fiddes. Together they discuss the value of personal branding, how to embrace new techniques as well and how important it is to help people along the way.
KEY TAKEAWAYS
You have to learn to accept bringing new ideas, embracing new techniques and listening to what parents want. The parents do not care less how many championships you have won or your trophies they care about what you can teach their children what other people can’t.
To be disruptive takes courage. It takes courage to start up a franchise and it takes courage to not be a black belt in order to teach. As long as you are a great teacher, you can teach. It is always about giving people what they want, if you give people what they want, they will buy.
Learn the value of branding, PR and marketing. You can be the best martial arts teacher in the world, but if you haven't got members to teach in the first place you have got a serious problem. Unless you can sell, build a market and build a brand then you are not going to attract new clients.
If you are going to build a startup these days, you have a choice. You can either associate yourself with people who are already established in the industry and follow the model, or you can figure it all out yourself. Stay childlike and stay hungry for success.
If you change someone's life, you will get a reward for doing that. Making a difference in someone's life will ensure you get payback over and over again, whether that be helping people in Martial Arts or all other areas of their lives.
You only need so much money in life. Life is about helping other people in whatever way that you can. As long as you have a roof over your head and food to eat, you are all set. There are only so many cars you can buy and holidays you can take in life.
With the financial hit of the pandemic, you have got to bulletproof your finances so that if a recession comes around again, you have got yourself into a position where you do not have to worry about money. Ensure that you have the things in place so that you can provide for your family and leave your legacy behind.
BEST MOMENTS
"I always go with what's in someone's heart"
"For me, I just wanted to be a martial Artist"
“I just loved kicking people in the head.”
“The younger you are the hungrier you are for success.”
“There is no romance about finance.”
“We’re all very vulnerable creatures.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
https://www.mattfiddes.com
ABOUT THE GUEST
Matt Fiddes is one of the most respected experts in the international world of martial arts and fitness. Matt’s achievements have seen him honoured at the highest level, after being inducted into the UK Martial Arts Hall of Fame and presented with the prestigious ‘Martial Arts Superstar Award’. He is a 7th Degree, Black Belt Master, in Tae Kwon Do and holds Black Belts in Kickboxing and Kung Fu is now one of the most in-demand personal trainers thanks to front covers and interviews in newspapers and magazines worldwide. He has numerous celebrity clientele including actors, supermodels and singers. Undoubtedly Matt’s biggest client was superstar Michael Jackson. Introduced to Matt by his close friend Uri Geller, Matt was Michael’s personal UK bodyguard for over a decade before his tragic death in June 2009.
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listener for privacy information.

How To Get That Winning Mindset.

Has lockdown left you feeling a little bit down in the dumps? Join Gordon today for yet another motivational episode as he tells you how to turn your mindset into a winning one. Today Gordon discusses how a winning mindset is subjective to you as an individual, the importance of utilising your time and how daily habits help create your reality.
KEY TAKEAWAYS
It is really important in these times to focus on mindset and being a winner. Without a winning mindset you are not going to win. Winning is not about having the most money or the biggest business as that is not where happiness lies, it is about winning in your world.
Everyone is winning in life because they are alive. Unless a human being changes their perspective on what winning means to them, then they will always be chasing something different. They will always be looking towards the future rather than living in the present.
The word ‘win’ is an acronym for ‘what’s important now’. We’ve all got 24 hours in a day, the trick is what you do with it. Look at what is important to you right now and what you need to focus on to get you where you want to get to.
Follow one course until you’re successful. Choose the course you want to go down and have the discipline to see it through until the end. Focus all of your energy on that goal and do the best job you could possibly do to help you achieve it.
Daily habits create your reality. Focus on your daily habits of a winning mindset and go forth and create the dreams, goals and aspirations you have. Everything that you want to achieve is in the palm of your hands and nobody else's. It is not that other people are lucky it is that they are extremely focused.

BEST MOMENTS
“If we’re always going to judge ourselves against other people, we’re going to push ourselves away from us, the real being, the person that we are.”
“Happiness for me is winning.”
“It is really important that you’re happy with the simple things in life”
“Start with gratitude, be thankful that you’re here and really set your state in the right way to move forward.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listener for privacy information.

How To Elevate Your Business Virtually - Interview with David Walsh

Are you wondering how to elevate your business virtually through Lockdown 3.0? Join Gordon today as he and YouTube expert David Walsh discuss how you can achieve great things for you and your business and reach the masses. Discover how increasing your average watch time can boost your overall rankings, how to make a profit from YouTube and how to utilise YouTube Shorts to make your channel blow up.
KEY TAKEAWAYS
YouTube is owned by Google and therefore it gets ranked highly on the Google search engine. YouTube is also the most used video platform and is a popular choice for people who want to learn new skills quickly and cheaply.
Since Lockdown 1.0 many martial arts club owners have decided to produce free Zoom content as they did not envision the lockdown to continue for this long. You can utilise YouTube to create free content which will eventually lead more people to your services. You can also charge for full lessons by providing them with links to unlisted videos.
The most important element of your YouTube channel is your average watch time. This is how long that somebody stays and views your video. When you have good watch time on a video you will get ranked higher, even higher than older channels. Newer videos often rank higher than older videos because it is more recent content.
YouTube has now introduced YouTube Shorts, a platform similar to TikTok. You can upload 60-second clips to your channel. If you do that every day for 30 days your channel will gain momentum and grow tremendously. People are currently loving shorts and therefore this a great way to boost your engagement.
YouTube has three types of metadata; Title; Description and Tags. Tags are short keyword phrases about your video which will give YouTube an idea about what your video is about. Tags mainly work during the first 24-48 hours of your video being live. YouTube will then see how people are responding when they watch your video and this will decide how to rank it.

BEST MOMENTS
“This is the perfect opportunity.”
“The longer you can keep people on your video, the more YouTube is going to pump you out in front of more and more people.”
“You are going to blow up your channel.”
“Have people click off Facebook and onto YouTube.”
“Having great content increases watch time if the key.”
VALUABLE RESOURCES
Facebook Business
Gordon’s Book
Gordon’s Website
ABOUT THE GUEST
David Walsh is a YouTube educator who has helped millions of creators and businesses do YouTube better.
https://www.youtube.com/user/DavidWalshOnline
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, amid his competitive career, he launched his dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Contact Method:
Gordon’s Facebook
Gordon’s LinkedIn
Gordon’s TwitterSee omnystudio.com/listener for privacy information.