Martial Arts Business Podcast

Masters System

Martial arts instructor Gordon Burcham introduces his new podcast series, The Martial Arts Business Podcast whilst discussing how he was able to fight off impending bankruptcy and build a flourishing martial arts centre.
KEY TAKEAWAYS
Background: Gordon, the founder of the G Force Martial Arts Centre, has been running the business for over twenty years. Despite spending the first ten years building up school, financial difficulties and naivety led to both personal and business problems.
Business Coach: Professional business coachChris Gill was employed by Gordon as a last resort due to fears he would lose his MA school. Setting a target of earning £10,000 profit on the centre a month, Gill helped Gordon change his entire outlook on the business world, and in turn helped him achieve his financial goal in less than three months and become a ‘black belt in business.’
The Magic Marketing Map: During the episodes of the podcasts, Gordon wants to share the blueprintof how he externally and internally markets his MA school.
Attraction Impact Matrix:Learn your unique selling point! Know your customers! Begin to understand your own image, culture, values and inspiration and how you can use these to attract people to your business. Customer service is also growing more and more important in businesses, so learn how to serve your customer’s needs and pains.
Training Program Pyramid: Don’t change your martial arts and how you teach it, but how can you effectively use different systems and workshops, volunteer and online training programs?
Effective Employment Elevator: How to get great staff?Without great staff you don’t have a business!The importance of outsourcing great employees is not to be sniffed at and learning about pay structures is often overwhelming when opening your own business but over time, if you start small you can build big with your staff.
Retention Attainment Model:How can you create great strategies internally so staff and customers want to stay with your business?Reward and retention strategies will help you keep hold of your customers.
Systems Made Simple: Create and plan operation manuals such ascustomer relationship management systems, which will help you save time whilst growing and scaling your business. Without systems, everything is a mess!
Focus on yourself! You have to look at yourself when trying to break barriers in business and Gordon wants to teach you about immersing yourself in your own development. ‘Work harder on yourself, than you do at your job’ is a quote by Jim Rhone that rings true with Burcham. Motivate and inspire yourself every day in a bid to achieve your dreams. Everyone has a genius within him or her that deserves to be unleashed to the world.
BEST MOMENTS
‘I need to change something’: When a bank manager sat back told Gordon he’d be bankrupt in a month, he decided that this was the moment that he would change something and find a real solution to his financial problems.
Podcast Mission: You can do it too! You don’t have to sacrifice the arts or what you teach; you just have to learn to become a black belt in business. You can still teach what you want to teach; you just have to learn the business side of martial arts. Over these podcast episodes, Gordon aims to help you learn fundamentals of growing and scaling your business as well as changing your mind-set toward the business.
VALUABLE RESOURCES
Facebook Business
Gordon’s Book
Gordon’s Website
ABOUT THE HOST
Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age.
In 1998, in the midst of his competitive career, he launched his own dojo, which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry.He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
CONTACT METHOD
Gordon’s Facebook
Gordon’s LinkedIn
Gordon’s Twitter
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