Martial Arts Business Podcast

5 Essentials This Summer For Maximum Growth & Impact

Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you the 5 Essentials You Need To Know This Summer For Maximum Growth & Impact.
Gordon explains why you should see a massive influx of students during the summer and how to retain your students, have a great community spirit and have a kick-ass summer in your business. Learn how to leverage the exposure of your school, change it up, mix it up and serve your community.
Discover how to be creators and promote your school while leveraging your classes., excite them, inspire them and motivate them to come down.
KEY TAKEAWAYS
5 Essentials You Need To Know This Summer For Maximum Growth & Impact.
Club Promotion Days - Get your school together, kids, adults and parents all in uniform and promote your club and share it in your community and increase exposure. Create a fun day for kids and adults alike, while leveraging the marketing and promotion of your school.
Summer Camps - Week-long summer camps and programme specific camp days will increase your business. Go in-depth and provide certificates and you will increase profitability and gain new members.
Take It Outside - Utilise the summer weather by taking your club to a local park and mix with the community. Leverage your school, increase exposure and gain new members.
Keep It Cool - Create an incentive to retain customers during the summer, offer stickers or rewards for those that continue to attend. Be creative and keep it new and fresh every time, mix in games and change up the format to keep your students inspired.
Set Up Free Programmes - Create courses to help your students and give back to the community. Think about how you can serve your students and solve problems in their life. Martial Arts can be a huge confidence booster and you can arm your students with the skills to be successful.
BEST MOMENTS
“It’s a delusion summer is bad for your business.”
“Retain your students, have a great community spirit and have a kick-ass summer in your business.”
“Parents during the summer are looking for something different so make sure to leverage the exposure of your school.”
“When people don’t want to train, they’re bored, it’s up to you to keep it fresh and mix it up.”
“Be creators of a new service product and create a referral programme.”
“Excite them, inspire them and motivate them to come down.”
“Share your club with the world.”
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
You can contact me on: support@mabusinessmastery.com
Website : www.mabusinessmastery.com
See omnystudio.com/listener for privacy information.

Hit that target for maximum growth

Welcome to another edition of the Martial Arts Business Podcast, today Gordon discusses how to use marketing to hit your target market and achieve maximum growth.
Learn how to increase your conversions and tailor your marketing to a specific demographic, understand who you’re talking to, what they want and what they need. Gordon explains how to find your marketing formula and how you too, can replicate this over all of your marketing campaigns. Gordon explains how you can attract the masses by keeping it personal and treating each of your programmes as a unique and specific business, see a difference in your conversions, and discover the importance of targeting your market.
KEY TAKEAWAYS
Look at the target market, who you’re approaching and keep it personal.
Design specific marketing content for your demographic.
Create specific facebook pages and landing pages for your programme’s, remember all the content needs to be personal and targeted.
Attract the masses, Add an offer and create scarcity.
Find out what attracts people, look at the colors and the meaning of the images and tailor them to your target audience.
BEST MOMENTS
“Aim to get 2-3 new members per week per programme and you’ll get 30-40 new members per month.”
“Give your child a taste of confidence with martial arts”.
“The hardest part of marketing is getting it going.”
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
You can contact me on: support@mabusinessmastery.com
Website : www.mabusinessmastery.comSee omnystudio.com/listener for privacy information.

Set Back & Challenge are Essential For Growth

Welcome to another episode of the Martial Arts Business Podcast, in this episode Gordon discusses how Setbacks and Challenges are Essential for Growth. Discover how setbacks can help you grow personally, spiritually and in your business and why you should embrace challenges in order to win.
Gordon explains that most people struggle with challenges and setbacks and actively avoid them, but it’s those who pursue them who will succeed. You need to change your mindset and become a solution-oriented person and accept challenges, see them as opportunities to grow.
Learn to make the transition over to life and business and stop seeking perfection, instead seek challenges and you will create wins. Understand that overcoming a challenge all comes down to the belief in yourself to overcome it.
KEY TAKEAWAYS
Don’t stay safe and secure, you need challenges to help to grow.
Challenges = Growth.
Setbacks = Growth.
Negative language doesn’t help us, it hinders us.
Think of the solutions rather than the problems and you will grow in life and in business.
There's a solution to every problem so choose to think correctly.
You grow so much faster when you take on board challenges, embrace the challenges and you will succeed.
Society tells us to avoid challenges or problems, you need to change your mindset in order to achieve. If you look at most successful people, they're going through challenges daily, they embrace it. It’s the essence of success.
BEST MOMENTS
“Be on the pursuit for challenges.”
“You’re everything within your business”
“Those that accept the challenge will succeed.”
“Any setback you have is your opportunity to develop as a person, look at it as fuel to catapult yourself to the next level.”
“Be a solutions-oriented person, not a problem-oriented person. They’re the ones that succeed.“
“Don’t seek perfection, the reality is you will never be perfect. Perfection is a delusion and unobtainable and it can be a hindrance to success.”

VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
You can contact me on: support@mabusinessmastery.com
Website : www.mabusinessmastery.comSee omnystudio.com/listener for privacy information.

Social Media & Sports, the Fundamentals of Marketing

Welcome to another episode of the Martial Arts Business Podcast, in this episode Gordon shows you how to link together Social Media and sports to grow your business.
Social Media and Marketing are integral to the success of your business, discover how to leverage platforms such as Facebook and Instagram to play the long game and become a winner.
Learn how to bait your audience and entice and engage them with a killer hook. Gordon explains the need to keep the content you share emotional and intriguing. Keep putting out non sales content and let your audience know that your there, understand how to nurture and sell without selling.
KEY TAKEAWAYS
Be a great Fisherman - Think of Facebook as a huge lake, and the people are the fish, and all you've got to do is to hook them, to bait them into your business.
Be a great Marathon Runner - Play a longer game with you Social Media Marketing and constantly produce content everyday. keep it personal and keep it topical.
Be a great Boxer - Repetition is the mother of all skill, keep jabbing your audience with engaging content, nurture and learn to serve, and not sell.
Be a great Archer - Be precise in your marketing and operate in a straight line, right down the middle. Pick a target and know what you're aiming for in your business.
BEST MOMENTS
“Play the long game on Social Media.”
“Always be thinking, how can I bait them? what can I offer them? what are they hungry for?.”
“Your fishing everyday and there's plenty of fish, it doesn't matter that there's competition.”
“Ensure your putting out content daily, and be smart about what you market to your customers.”
“Testimonials and Facebook lives are great at cutting through the noise.”
Don't sell all the time, instead give value to your customers, your followers and your fans.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
You can contact me on: support@mabusinessmastery.com
Website : www.mabusinessmastery.com
See omnystudio.com/listener for privacy information.

Mastering the ART

Welcome to another episode of the Martial Arts Business Podcast. Today your host Gordon Burcham discusses how to Master the art of business success, and “Become a Black belt in Business”.
Understand why success doesn’t happen overnight and that it takes time to succeed, with persistence, iteration and hard work. Lean how to ‘play the long game and embrace a continued evolution in search of business perfection.
KEY TAKEAWAYS
It takes time to develop your business, there’s no quick fix. You will face challenges and changes that you will need to overcome.
Business is changing at a much faster rate, the only way to keep up is to be continually learning and play the long game. You have to sacrifice in order to Master your Art.
If you apply the same principles from your martial art in your business you will succeed. You have to train, each and every day on your business, the more you train, the more you repeat, the better you’ll get.
Invest time in your business and sacrifice. Invest in your education and give yourself the permission to learn. The more you learn, the faster you will succeed because education is king.
Knowledge is not power, applied knowledge is power. You need to train yourself to apply your knowledge in all areas of your business and become a master at everything that you do.
BEST MOMENTS
“You need to work on your business and not in your business .”
“Repetition is the mother of all skill.”
“Marital Artists make great entrepreneurs, you just have to apply the same techniques.”
“The ones that succeed are the ones who invest the most amount of time, they’re committed.”
“No one thing will revolutionise your business.”
“Keep repeating, keep learning, keep learning.”
“Success leaves clues, follow the traits of the greats.”
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com
See omnystudio.com/listener for privacy information.

Facebook is Dying

People feel Facebook is loosing its reach.The recent revelations of what Mark Zuckerberg's been up to over the last few months have led to some saying that Facebook is dying. It's a total delusion! Find out how to leverage social media to market your business.
KEY TAKEAWAYS
Facebook is increasing. They've increased their growth and they're currently worth more than they were before the scandals, which is worth a lot.
On your timeline now, you're getting a lot more quality content.I.e., the content you want to see. They've cut down on the rookie marketers, now it's a pay and play platform.
Before you could do organic posts and get a bit of free reach from Facebook.This has been cut in order to make people pay for their ads.
Now it's a quality playing field. There's isn't loads of people spamming with organic posts. You've now got relevant content which you can work around the algorithm.
If you understand behaviours and demographics, what your customers want and need, what pain your solving then have a play with the paid Facebook platform.You'll get an amazing return on ROI.
You put a post up on your page and find that the same people like and comment on it. The reason that happens is because they've already seen and engaged with your post.
The way the algorithm works with Facebook is that they want to give your fans or people the content that they want.If they've liked or commented on a post or whatever it is on your page, they'll serve them that content again the more regularly the comment and engage with your post.
It's not because they're the only ones who comment or like, it's because they're the only ones that can see that content. If they're not interested, Facebook stops showing it to them.
You can pay to boost content to the people who like your page. This isn't a common thing for people to do because we're still in an organic age where people feel they shouldn't have to pay for people to see their content.
Set yourself a daily boost budget.Think of more engagement posts. How can you entice people to engage with your posts? Competitions with prize give always will get lots of engagement and comments.
BEST MOMENTS
Facebook's never been better from a marketing perspective.As a business owner, it's a game changer.
Spark an interest. Debates are great to get engagement. If you post regularly and consistently, Facebook will serve that information to people for free due to demand. Current affairs, questions, etc.
Think about the algorithm's long-term capability for free reach.When you post, no one see's your content unless they've regularly been back to your page and commented and liked things. If they have then Facebook will serve them.
Post content which encourages people to take action. Give people an urgent reason to comment.
VALUABLE RESOURCES
Facebook Business
Gordon’s Book
Gordon’s Website
ABOUT THE HOST
Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age.
In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry.
He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
CONTACTS
Gordon’s Facebook
Gordon’s LinkedIn
Gordon’s Twitter
See omnystudio.com/listener for privacy information.

There’s no Limit, It’s Yours

There is no limit!Too many people settle for second best, settle for mediocre and settle for average. I was one of these people too. I didn't believe in myself enough and I didn't believe it was possible. Discover how to break through these barriers and achieve anything you want in life.
KEY TAKEAWAYS
The only person in the way of achieving success with your business is yourself. You are your own limit. Our limits are created by the people around us, our surroundings and our experiences in life. It's not the reality though. If everyone lived their lives as they were born pure, you would go and achieve absolutely everything and anything because you have no barriers.
We must always work on ourselves and our beliefs. Constantly working on our barriers. They're not real, they've been created.
The only limit we impose is upon ourselves.Never settle for what you think you can achieve. Always go the extra mile. Always go further than you ever think you can. I absolutely believe that every single person is born with this genius to go out and change the world.
It's the fears that hold us back. Don't ever believe that crap! It's not real. It's not your reality unless you make it your reality.
Always be aiming for something in life.You have to keep growing every second. We feel alive when we grow, when we're moving towards something. If you sit still, you rot away. Always be moving forwards but don't be a busy fool.
What are you projecting in your business, every day, every week, every month? Where's my projections, what can I see, where do I want to go? Without that, you have no path to success. Many people don't project their business. They don't know where they're going.
Take the right actions. You've got to know what you're doing. It's so important that you know your purpose, what you're doing, why you're doing it and the action steps towards that.
When you work harder on yourself and you become a better person, you'll attract better things into your life.I.e. better staff, better customers, better students, it's so important that people miss this, especially in the martial arts.
It's always down to you! Once you accept that, it's one of the greatest powers in the world. We point the finger, blame the staff, blame the customers, blame the students. Blame the government and blame society. Look internally, it's the one thing you have control of.
Analyse yourself and work harder on yourself than you do at your job. It's imperative that you do that, I'm always working on myself. It took a long time to get a person sitting in front of you here.
"I'm going to do whatever it takes to succeed and I'm never going to quit until I get there." It's such a powerful formula and it's so easy. Think big and take action. Will what your doing today get you towards your goal?
Know what you want, then go and get it. It's how we achieve things in life. Be accountable. Put your back against the wall. Then you have to do it. It now has to be done. You have no choice and that's a good thing.
Do the things you want to do now. Don't end up regretting it years down the line. You're born for greatness. Be thankful for life and give thanks.
You are your limit. You were born pure and magnificent. Go and achieve everything that you deserve in your business.
BEST MOMENTS
I used to get knocked down and feel inadequate when I was younger.No wonder that by the time I was in my mid-twenties, I had such a negative belief in myself. I didn't like who I was, how I sounded, I didn't like looking at myself. I didn't like anything about myself! It took me so long to believe that there's no limit to what you can achieve. I didn't believe I could win a world title and become the person I am today. It took years.
Never settle for a No.Never settle for a Mediocre. You're more than that!
The 3 B's:
Be honest with yourself.Ask yourself honestly. How can I be better? What can I do differently? What do I need to work on? How could I have said it better? Always analyse yourself!
Be kind to yourself. If you want to grow and move forwards, you've also got to be kind to yourself. Otherwise you'll stagnate in a hole of negativity. Be kind to yourself. Love yourself. Be happy with your faults.
Be happy with what you have. Gratitude is so important. Be grateful for everyone that you've got. It'll help you stay on focus and stay on point.
VALUABLE RESOURCES
Facebook Business
Gordon’s Book
Gordon’s Website
ABOUT THE HOST
Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age.
In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry.
He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
CONTACTS
Gordon’s Facebook
Gordon’s LinkedIn
Gordon’s Twitter
See omnystudio.com/listener for privacy information.

Pre Framing essentials for your MA Schools

In this episode, martial arts expert Gordon Burcham discusses the importance of educating and pre-framing parents of martial arts students, to ensure the ‘pick up, put down’ mentality of children doesn’t hinder their development in the martial arts world.
KEY TAKEAWAYS
Kids Don’t Quit, Parents Give Up: With a wide variety of opportunities for children, why are adults getting lazy with their children? Parents make up excuses as to why they have to stop their children doing martial arts because of the ‘pick up and put down’ mentality that exist in parents minds when faced with the many opportunities available to their children.
Martial arts is not a month or two, it’s a lifelong journey.It often takes years and years for a child to complete their journey through martial arts, however parents rarely know this at the start. Martial arts are so important for development and adults need educating on the longevity of martial arts to ensure their child has all the opportunity to excel. Gordon believes that martial arts are the number one activity for kids.
Welcome Meetings: 5 or 10 minute welcome meetings pre-frame parents on martial arts when their child enrols. Many parents don’t understand the transformation process and it’s important to communicate with parents so they understand the journey. These meetings can be one-to-one sit down meetings or group meetings with multiple parents at the same time. It’s here you can educate and pre-frame these parents on the journey of martials arts.
Never Quitting! So often children will attempt to negotiate their way out of a hobby, maybe after a few weeks or maybe after a few years. When a child first picks up martial arts, it’s going to be hot and they’re going to love it however, kids these days pick up and put down far too easily. Those that have gone through the journey know how important martial arts is and can explain how many children have gone through the ups and downs of the sport and are now black belt instructors and winners in life.
Ethos: A winner never quits, and a quitter never wins!
Pre-Framing: Constantly communicating with parents, seeing where they are on their journey in classes and one-on-one is a fantastic way of gaining retention from students. Re-affirm the importance of never quitting every few weeks and sticking at it. Children are young and positive reinforcement to keep the student engaged is very important.
BEST MOMENTS
The ‘Funny’ Stage:If you’re child is feeling disengaged with martial arts and suggesting they want to quit the sport during one of the low points on their journey, talk to Sensei and figure out how to inspire and get them back into the classes.
When they’re low, we’ve got to dig them up and when they’re high we’ve got to keep pushing them up!
Praise Your Children! Affirm to parents that they must praise their kids, big them up – don’t bring them down. Educate parents that isn’t not always a competition, it’s about the journey. As a martial arts school, it’s important we affirm (us as teachers and they as parents) in classes that we are there to help them on their own journey through martial arts.
VALUABLE RESOURCES
Facebook Business
Gordon’s Book
Gordon’s Website
ABOUT THE HOST
Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age.
In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry.He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
CONTACT METHOD
Gordon’s Facebook
Gordon’s LinkedIn
Gordon’s Twitter
See omnystudio.com/listener for privacy information.

Maximizing Testimonials for BIG Growth in Your MA School

Learn how lucrative and simple creating video testimonials from your satisfied customers can be! Use what other people say about your dojo to maximise your schools’ growth.
KEY TAKEAWAYS
We all know the power of word of mouth. What other people say about us when we're not in a room is massively important.
Planning strategies. We all plan our strategies, mainly with social media content, leaflet delivery, community based marketing, whatever that is.
We all buy reviews. When you go on Amazon, the first thing you do is check out the reviews, what people are saying about it, same with book, restaurants, etc.
Those reviews are the definitive reason people will join your schools, buy your products or use your service.Every business needs them.
Most businesses can't just rely on word of mouth. Word of mouth is good if you have a great strategy.
Video testimonials are the number one strategy. This way, you can really feel what the person's saying. You can see they're real.
Lots of people struggle with videos. They won't struggle if they have a good incentive. Write down everyone in your dojo that you've helped in a certain or specific way. Write the names of everybody whose pain you've helped solve. You'll find there's loads of people, and most would be happy to share with a bit of a nudge and a bit of incentive.
Video testimonials can be worth to your business £10k+.It can bring you thousands of students because people buy what other people say and recommend.
Write down the specific pains you've helped for different people.You will find there is a wide variety.
Set up a basic structure: Where were they? What was their pain? What was their journey like? Where are they now? Why would you recommend G-Force?
Offer them something cool and think long-term. A video testimonial is like third-party verification and they're very powerful. It could be a hoody or a fifty-pound voucher. Once you've got it, you've got it.
Use video testimonials as ads on Facebook.Show how other people overcame the same pain as your potential clients by using your services and products, it'll make them way more likely to convert.
Repurpose the testimonial.Send the audio to a transcriber and they'll write the testimonial out in text for you. You can use that copy on Facebook as well, like a case study. Use it on your websites, in emails, it's so versatile.
When people praise your services, think how you get that on video. Tell them you'll only use a video that they'll like, no pressure, nice and simple.
Make it a strategy that you always ask for your customers' feedback. Ask them to write reviews. You could automate the system too by sending your clients written communications asking whether they're enjoying the class and if they'd write a review about it, send you an email or post on social media about it.
BEST MOMENTS
Knowledge is not power.Applied knowledge is magnificent. You can go places when you apply the knowledge you learn.
Make it an essential part of your strategy to get all of your testimonials down on film.Use them as a massive part of your marketing campaign.
VALUABLE RESOURCES
Facebook Business
Gordon’s Book
Gordon’s Website
ABOUT THE HOST
Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age.
In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry.
He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
CONTACTS
Gordon’s Facebook
Gordon’s LinkedIn
Gordon’s Twitter
See omnystudio.com/listener for privacy information.

Conversation for Conversion

Rapport building and asking great questions. This is absolutely huge when converting prospects from an enquiry into an actual prospect and then into a join-up. This is a skillset that I've been nurturing, especially in the last two or three years. These skills shared today will enhance your conversions, help you with your staff, members and anyone who comes to your centre.
KEY TAKEAWAYS
Any business is essentially a relationship business. What you're doing is that people buy people, they're buying the relationship that they have and they buy from people they like.
When people are scrolling through their social media accounts quickly and stop and take time on your advert, you're blessed. If they take the time to comment, then they've seen their pain in your advert and see the solution with you.
Strike up great communications on feed and messages.Build rapport, use the seven points of contact. When you meet someone for the first time, there's always a barrier. When you ask open ended questions and get a conversion going, you start to relax and your shoulders drop. You open up more.
If a customer asks you, "How much is it?" You can answer by saying "Thank you for your enquiry. For me to help you the most effectively, can I ask you, what interested you in this program?" This way you can get a conversation flowing and mirror their needs back to them and serve them better.
How, Why, What, Where, When & Which.They're all you need. It's crazy, but that's all you need in your conversation. Avoid asking closed ended questions as you will receive short answers.
If you have 3 different payment options, go through them."This is our leisure package, this one you can save £120 by paying for 6 months, then there's the premium package with everything included. Which package suits you best?"
Listen to every single prospect, serve them and give them what they want, you'll convert those people. Ask people within your centre through a poll or survey what they want, you'll get a great retention rate too.
BEST MOMENTS
Rapport building is absolutely and massively important when you want to run a business. You must learn to ask questions and listen.
The exchange of money for a product or service is to solve a pain in some way. People aren't good at martial arts if they don't need martial arts. People don't get a haircut if they don't need one, etc.
VALUABLE RESOURCES
Facebook Business
Gordon’s Book
Gordon’s Website
ABOUT THE HOST
Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age.
In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry.
He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
CONTACTS
Gordon’s Facebook
Gordon’s LinkedIn
Gordon’s Twitter
See omnystudio.com/listener for privacy information.